The Power of Collaboration between Sales and Marketing

When sales and marketing colleagues team-up, business results improve. It has been proven that an open and strong relationship between sales and marketing leads to increased success rates in customer acquisition, customer retention, and overall business growth. From account-based marketing, to channel marketing, field enablement, and content messaging, Debbie and Doreen will share experiences and insights on when authentic teaming yielded high value and business success. You too will have the opportunity in our infamous small breakouts to share your collaboration opportunities and learn from others.

Featured Speaker(s)

Debbie Kestin Schildkraut is VP-Business Marketing

Debbie Kestin Schildkraut is VP-Business Marketing for the Association of National Advertisers (ANA) with a core focus in advancing
B2B industry expertise and best practices including elevating channel marketing, customer experience, and AI
marketing capabilities. Previously, Debbie launched Kestin Impact Consulting LLC, plus served as CompTIA's VP-Global Community Engagement
and held numerous global channel marketing leadership roles at IBM for over two decades, most notably as the AI Applications & Blockchain Ecosystem Marketing Leader,
Director Business Partner Strategy and Enablement. Debbie is as an active speaker, moderator, and panelist on cybersecurity, emerging tech, channel programs, customer
experience and creating inclusive work environments. Debbie serves on Advisory Boards for Aspire2STEAM and the Cybersecurity Defense Ecosystem, and is a member of
Cloud Girls, and is a Mentor Circle Moderator. Debbie has been a member of WITI since 2000.