Featured Speaker(s)

Steven Bellach and Miro Copic are co-founders and principals at BottomLine Marketing, a San Diego-based business and marketing strategy consulting firm. BottomLine Marketing specializes in helping organizations develop effective strategic marketing platforms and marketing strategies to drive profitable business growth, with a focus on ROI.

Bio of Steven Bellach:

Over his 17-year senior marketing and general management career, Bellach has profitably built a broad array of brands at companies ranging from start-up to Fortune 100. During one of his experiences, Steven served as Chief Marketing Officer for Proflowers.com (now Provide Commerce), with general management responsibilities for the consumer division of this highly successful internet company. Under his leadership, the Proflowers brand became an internet-based floral industry leader and the company reached $73M in sales and its first profitable year in 2002.

Prior to joining Proflowers, Bellach led the grocery marketing division at Tropicana where his new product program and targeted advertising efforts helped grow the business from $800M to $1.3B. Prior to joining Tropicana, he held a number of senior level marketing positions with Kraft, Cadbury and Pillsbury.

Steven earned his MBA with distinction from the Kellogg Graduate School of Management at Northwestern University and his B.S. in Economics from the State University of New York at Albany.

Bio of Miro Copic:

Over his 16-year senior marketing, sales and general management career, Copic has successfully developed and launched a broad array of brands with leading multinational corporations, start-ups and turnarounds. Most recently, Miro has been consulting to clients in the entertainment, consumer and technology sectors. His clients include DIRECTV, NTN Communications (interactive games) and the U.S. Air Force along with other technology, software and wireless companies.

Prior to BottomLine, Miro was Chief Marketing Officer at Hasbro’s Wizards of the Coast division where he developed a successful portfolio strategy that generated sales 30% ahead of plan. Miro also served as Chief Marketing Officer of News Corporation’s SKY Latin America satellite TV service where he launch the most successful multi-channel television service in Latin America, reaching over 1 million subscribers in 24 months and taking the business from zero to over $250 million in revenues. At Savoy Brands (Beatrice Foods), Miro turned around once leading brands against global competitors; growing revenues over 40%, helping the company turn its first profit in 5 years and regained lost share and re-established brand preference in all markets. He started his career at Frito-Lay where he held a number of senior level marketing positions both domestically and internationally.



Miro earned his MBA from Harvard Business School and a MPP from Harvard’s Kennedy School of Government. He earned B.A. in Economics and International Relations from the University of Southern California, graduating magna cum laude and Phi Beta Kappa. He currently teaches a course called “Branding, Positioning and Product Management” at UCSD.