Women as Global Consumers
Thursday, February 19, 2009
5:30 - 7:30 PM
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WITI, in association with Thomas Jefferson School of Law and Fish & Richardson, presents:
Women as Global Consumers - Women are Driving new Consumer Trends, Business Models, and Technologies in the Communications and Entertainment Industry
Globalization has changed the face of the world, making us all into global consumers and giving us access to instant information. This has deeply affected women’s lives. For several years now, instant communication between continents and the spread of free trade have paved the way for a rise of a global consumer culture. Women aged 18 and over account for over 110 million consumers in both the US and Western Europe in 2005. This session, with panelists from a diverse range of entertainment, trade, and global experts will explore how consumer trends and the role of women has changed over time, and it will highlight women's consumer choices and current trends.
Featured Speaker(s)
Kevin J. Greene
Associate Professor, IP & Entertainment Law, Thomas Jefferson School of Law, Center for Law, Technology and Communications.
A native New Yorker, former U.S. Marine, and graduate of the Yale Law School, Greene was recently selected by peers in the San Diego intellectual property bar as one of the Top Ten Intellectual Property (“IP”) attorneys in San Diego County, and has developed a national reputation as an IP scholar.
Cathy Anderson
Film Commissioner and CEO of the San Diego Film Commission.
Anderson is the founder of the non-profit San Diego Film Commission Foundation, which is dedicated to training future filmmakers, providing resources for San Diego freelancers, and raising greater public awareness of the local entertainment. Prior to her role as CEO, Anderson headed the Commission’s television division and developed an innovative marketing program and customized permission process for the television industry. These efforts led to an increase in economic impact from $14 million to $30 million and San Diego’s ranking as the third largest television production center in the United States.
Lisa Martens
Principal, Fish & Richardson
Lisa Martens is a Principal in the San Diego office of Fish & Richardson P.C. Her practice emphasizes trademark prosecution and litigation for the food service, healthcare, biotechnology, computer, Internet, and retail clothing industries. Ms. Martens has significant experience in managing U.S. and foreign trademark portfolios for large international companies.
Dr. Ina von Ber
Dr. von Ber has spent many years of her career in the international arena, developing a niche in helping organizations customizing entrances, into foreign markets, facilitating corporate expansion, expat training for airline personnel, and IT clients. She coaches domestic, international Fortune 500 executives and management candidates in best practices, team building, leadership skills and strategic planning. As adjunct professor of International Business and Leadership, she offers students the opportunity to learn about globalization, organizational behavior and management.
Schedule of Events
5:30-6:15 PM: Registration and Networking
6:15-7:30 PM Panel, Q&A
