Why fight the mall crowds? GET YOUR HOLIDAY SHOPPING DONE WHILE SUPPORTING LOCAL DESIGNERS AND A WELL DESERVING CHARITY! FREE ADMISSION FEATURING OVER 30 LOCAL DESIGNERS SELLING A WIDE VARIETY OF APPAREL, JEWELRY, HOME GOODS AND BEAUTY & WELLNESS PRODUCTS. BE WiSE is a local non-profit that encourages young women to explore careers in Science, Technology, Engineering and Math. BE WiSE is a program under the San Diego Science Alliance.