The New Era of Branding
Wednesday, February 16, 2011
6:00 - 8:00
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In the current economic environment, developing a strong brand is more important than ever. However, brands aren't what they used to be. Across almost all industries, brands are having a hard time sustaining price premiums and companies are cutting back on marketing budgets when they should be investing. However, your brand is now living in a 24/7 world. How can you protect your brand and grow your business? A new era of branding is emerging.
We will discuss how to build a stronger, recession proof brand and position you to drive greater sales and profits, regardless of economic environment. Today, it's critical that brands have a better dialog with their customers. Traditional branding isn't enough to expand that dialog and social media has opened huge opportunities and raised major issues for brands. For some, it will help drive growth in your business and for others it could mean disaster. Learn how to better position your brand over the next 12-24 months and see if your brand is ready to incorporate social media as a way to better reach your target customers. You might be surprised that your brand is not ready for prime time, no matter what your boss thinks!
Featured Speaker(s)
Bio of Miro Copic, Principal, BottomLine Marketing LLC:
Miro Copic Bio
Miro Copic is principal and co-founder of BottomLine Marketing, a business and marketing strategy consulting firm. BottomLine Marketing helps companies develop strategic brand platforms and marketing strategies that drive profitable business growth, with a focus on ROI.
Over his 20-year senior marketing, sales and general management career, Miro has successfully developed and launched a broad array of brands and businesses with leading multinational corporations, start-ups and turnarounds. BottomLine Marketing has helped clients in the entertainment, technology, consumer and non-profit sectors. Clients include DIRECTV, ProFlowers.com, Sperian Protection and Smith & Noble.
Prior to launching BottomLine Marketing, Miro was Chief Marketing Officer at Hasbro’s Wizards of the Coast. Miro also served as Chief Marketing Officer of News Corporation’s SKY Latin America satellite TV.
Miro earned his MBA from Harvard Business School and a MPP (Master in Public Policy) from Harvard’s Kennedy School of Government. He earned B.A. in Economics and International Relations from the University of Southern California. He currently teaches a course on branding in the MBA program at San Diego State University . He serves on two private company boards as well as several non-profits including the Jackie Robinson YMCA and the Harvard Business School Alumni Association.
Schedule of Events
6:00 - 6:30 Networking
6:30 - 7:45 Speaker presentation/Q&A
7:45 - 8:00 Announcements and networking
Location & Details
Offices of Fish & Richardson PC/Tahoe Room
500 Arguello Street, Suite 500
Redwood City, California 94063
http://www.fr.com/Silicon-Valley-United-States-of-America/
- $25.00 for WITI Members
- $40.00 for Non-members
Online Registration Closed
