Creating a Personal Brand to Achieve Your Career Goals

The concept of personal branding is popping up everywhere these days but what exactly does it mean? It’s not about developing a slick marketing campaign. It’s all about uncovering what is the authentic value you bring to others " and making sure you leverage it! Personal branding is for professionals who want to achieve their goals while being true to themselves.

During this highly interactive and engaging workshop, you will learn:

- How to uncover your own authentic personal brand
- Ways to identify your top strengths, passions and values to gain clarity on your goals
- Strategies to align your communications, actions, networking and environment with your brand
- The importance of linking your brand to your personal and professional goals

Featured Speaker(s)

Donna Ceriani

Donna is an Executive Coach and Business Consultant, helping leaders in technology navigate career choices, enhance their leadership impact, and inspire their teams to achieve their best results. For more than 25 years, Donna has held senior management roles leading teams across the U.S., Europe and Asia in the financial services, health care and technology industries. She was recently the Chief People Officer for SmartBear Software, winning a 2013 “Best Place to Work” award in Boston. Prior to that, she was an Executive Director for Global Client Operations for a company owned by Thomson Reuters and the DTCC, living in Boston, NYC and Singapore. She now brings her vast experience to support her clients on their own journey to achieve their goals. When she isn’t immersed in the adventures in today’s workplace, she’s counting the days until her next travel adventure.

Schedule of Events

6:00-6:30pm Registration/Networking
6:30-7:30pm Presentation
7:30-8:00pm Q&A