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Career Specialties: Dr. Rhey specializes in applied marketing research, strategic planning, service quality and business ethics.

Professional and Community Activities:
After two years as a dean at Jacksonville University, former UT marketing professor Dr. Rhey returned to UT in 2004 as associate dean of the John H. Sykes College of Business and director of graduate programs.

Using visual discrimination techniques in focus groups, he has collaboratively produced cross-cultural market research throughout the world, including countries such as Bulgaria, Jamaica, China, India and Japan.

In the U.S., he has produced research for automobile companies, distribution businesses and restaurants. His work has contributed to research for The Bulgarian Soul, The Chinese Soul, and The American Soul, all published by The Equipping Network.

He maintains a long-time staff relationship with the Navigators, a world-wide International Christian Leadership Organization.

Education:
1972 Bucknell University, BS
1973 Baylor University, MBA
1986 University of Mississippi, Ph.D.