Big Data and Analytics:
It's Not About the Data, it's About the Insights!

It's Not About the Data, it's About the Insights!

Join us as the panel navigates through the journey of how together business leaders and data scientists harness and study data to find the most predictable story that can provide competitive advantage for businesses as well as potential solutions to improve our daily lives.

During the discussion, they will share their personal journey and insights on this evolving topic, including:
* Understanding “unstructured” data
* Utilizing innovative tools
* Finding and developing key talent
* Designing for “self-service”

Whether you are a veteran or a novice on the topic, this panel will provide a view into the world of data and analytics as a means to improve processes, enhance the customer experience and decrease costs.

Featured Speaker(s)

Joanne Persinger
Senior VP, Information Technology, Americas
Tech Data Corporation

Joanne has served as an Information Technology Executive since 2000. Joanne joined Tech Data in 1989 and has held various leadership positions including Marketing Manager, Director of Customer Relations, Director of Business Analysis and Vice President of Logistics systems. As part of Tech Data’s global IT organization, Joanne is responsible for the Americas IT infrastructure, 24x7 data center operations, application development, delivery portfolio, eBusiness, and IT shared services. Joanne most recently led multiple SAP rollouts over a six year period in both the U.S. and Canada.

Joanne is active in the Florida Diversity Council and is an Education Co-Chair with the Council’s Tampa Bay Chapter. Joanne is the Executive Sponsor of Tech Data's Diversity and Inclusion Council. Joanne also serves as a board member for the Tampa Bay Technology Forum. Joanne holds a Bachelor’s Degree in Marketing from the University of West Florida and a Masters of Business Administration from Florida State University.

Tracy Veillette

Tech Data Corporation

Tracy Veillette is Vice President and U.S. Controller for Tech Data Corporation. She is responsible for overseeing all of the distributor's U.S. accounting, controlling, and related transaction processing functions. Tracy joined Tech Data in 1998. Prior to her current position she served as Director of Vendor Accounting/Assistant Controller

She currently serves on the boards of two female professional organizations, AFWA (Accounting and Financial Women's Alliance) and AWSCPA (American Woman's Society of CPAs). Tracy also serves on the board of the Children's Dream Fund, a local wish granting organization for children with life threatening illnesses, where she serves as Chairperson. In 2013 Tracy received the Tampa Connections Citizen of the Year Award, and in 2014 Tracy was named STEM Women of the Year as well as being named to the Channel Top 100 Women. Tracy received a master's degree in accounting and a bachelor's degree in business administration with honors from the University of North Carolina at Chapel Hill.

Mark Jackson
Director, IT Americas Region

Tech Data Corporation

Mark Jackson is Director of the IT Americas Region at Tech Data Corporation and 25-year veteran in the wholesale distribution industry. In his current role, Mark is responsible for Enterprise Reporting and Analytics with more than 10+ years of experience in the field. Additionally, Mark has responsibility for EDI Development and Support, Distributed Application and SQL Development, Project Management, Shared Services and IT Solutions Consulting practices.

Kimberly Hogan
Enterprise Consultant, Analytics
Tech Data Corporation

Kimberly Hogan is an Enterprise Consultant at Tech Data Corporation responsible for global analytics strategy. She serves as the key functional and technical adviser for business intelligence projects. As the analytics industry changes and evolves, her role includes ensuring the IT landscape keeps up with the increasing demands for data to support the business.

Her current focus is building a BI Strategy to enable the next generation of analytics and institutionalize it across the enterprise. Kimberly is extremely passionate about the power of data and is known for bridging the gap between the business and IT on this topic. She holds a bachelor's degree in business management and a master's in business administration.

Sruthi Gopalakrishnan
Director of Business Intelligence & Analytics
Health Integrated

Sruthi is the Director of Business Intelligence & Analytics for Health Integrated - an industry leader in empowering health plan's performance with data enabled care management solutions.

Modern technology creates vast amounts of data and taming it into actionable insights is what Sruthi loves doing. She has vast experience in building BI and analytics strategies and has led teams to solve high impact business problems involving supply chain, ecommerce , marketing , operations and pricing analytics for companies across multiple verticals.

Sruthi started her career with General Electric and was one of the few Engineering graduates in India selected for the leadership program that identifies talent and trains future leaders in Information Technology. Sruthi holds a bachelor's degree in Electrical & Electronics Engineering and completed MBA Summa Cum Laude in Information Systems & Finance from USF.

Jennifer Rothenberg
Social Business Manager

Jennifer Rothenberg is a social statistician who researches the intersection of technology, marketing and digital communication known as customer experience. In her role at IBM, she is restructuring internal communication to employ machine learning and artificial intelligence to segment and deliver relevant information to global audiences instantaneously.

In previous roles at Nielsen, Hillsborough County and Step Up For Students, she used data insights to lead operations teams, establish strategic plans and develop marketing campaign insights. Jennifer holds a bachelor's degree in public relations and a master's degree in applied social research methods, both from Florida State University.

Gina Clifford
Technology Communications Manager

Gina is a Technology Communications Manager at Jabil, working with global technologists, business leaders and executives to discover new ways to tell great stories to customers, investors, thought leaders and the media. This often involves making sense of lots of analytics from very different sources. Gina constantly explores new storytelling media, but understanding what story the data is “telling” is the most important piece.

Gina is the Founder of TEDxTampabay, a locally licensed TED event and holds a Bachelor of Science in Physics from the University of Central Florida, a Graduate Certificate in Technology Management from the University of South Florida and a Master of Science from the nationally top ranked Entrepreneurship in Applied Technologies program at the University of South Florida.

Schedule of Events

6:00-6:30 . . . . . Networking, Appetizers
6:30-7:30 . . . . . Panel Discussion
7:30-8:00 . . . . . Networking