Marketing and PR Chair
A talented and dedicated public relations professional, Sandra Morrison, has more than 14 years of experience helping organizations communicate more effectively. She has developed strategic communications plans, garnered extensive media coverage, produced marketing materials, coordinated special events, and hosted other communications activities. She has been invited to speak to industry leaders and peers on various topics, including the business benefits of social networking, crisis preparedness, and strategic management of communications activities.
Her background in education, health care, beauty, manufacturing, transportation, cultural institutions, and hospitality brings a well-rounded perspective to her work with previous organizations. Her insight into the media comes from her experience as a journalist for Telemundo, NBC affiliates, and Baynews 9.
In addition to her expertise in PR strategies, Morrison has experience in emergency preparedness and crisis communications response. As a previous public information officer at the Hillsborough Area Regional Transit Authority (HART), she was on the emergency operations team for two high-profile situations that focused national media attention on the agency.
In October and November 2017, Seminole Heights serial killer is accused of ambushing and killing four people in the Seminole Heights neighborhood during a terrorizing two-month period, and Hurricane Irma impacting the Tampa Bay area in September 2017, resulting in 300,000 homes without power. While at the Florida Aquarium, she garnered international, national, and regional media attention after becoming the first organization in history to induce spawning of Atlantic Coral through lab-induced techniques.
A native of Queens New York, Morrison has a bachelor's degree in Electronic Journalism/Sociology from Hofstra University and an associate degree in Journalism/marketing from Kingsborough Community College.
She is a member of the Public Relations Society of America and Alpha Kappa Alpha Sorority, Inc. She and her husband live in Tampa. In her spare time, she enjoys volunteering at various organizations throughout Tampa Bay, running, Orangetheory classes, and traveling with her family.