The WITI Strategist
Jan. 15, 2003
The newsletter for women who consider technology
central to their businesses, careers, professions.

In This Issue:

CMP & WITI launch new Media Partnership
WITI Women Get Certified at the Metro District
WITI launches partnership with ClubCorp

Latest Women in Business, stats

Chapter Spotlight
Meet Lisa Kustra, WITI Pittsburgh

Build Your Brand Through WITI
by Carolyn Leighton

Not Yet a WITI Member?

Chapter Meetings


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CMP Media LLC one of the giants in technology publishing, co-founded by a woman, and a publisher that "gets it" when it comes to women, has entered into a media partnership with WITI and licensed the right to publish the quarterly WITI Fast Track Magazine.

Fast Track will be sent to more than 90,000 female technology professionals who are readers of InformationWeek, Optimize, and Network Computing, CMP's leadership IT Publications, with bonus distribution at WITI and CMP conferences, as well as the largest IT exhibitions -- Networld+Interop, TechXNY, and Comdex. Further, the supplement will be posted on and CMP's Techweb web site for IT professionals.

"We're proud to have this relationship with WITI," said Joseph Braue, CMP Publishing Director. "We'll be working with WITI to improve the look, feel, content, sales, and marketing of the supplement," he said. "But even more importantly, we look forward to working with WITI on additional opportunities such as co-marketing, new product development, research, and other projects targeted at serving the needs of professional women in technology."

For the editorial calendar, please go to:
Agency advertising, please contact:
[email protected]
Company advertising, please contact: [email protected]

In a standing room only meeting, Bobbie Becker held a spellbound group of close to 100 WITI small business owners at the Winning Government Contracts meeting hosted by WITI and the Southern California Metro Water District meeting on December 12th.

This was a productive and inspiring meeting! - Bobbie talked about how she transformed the Southern California Metro District from a closed door, old boys system to an environment which now welcomes small businesses to apply for any one of the millions of dollars worth of contracts waiting to be awarded.

To demonstrate her commitment to WITI business owners, Bobbie brought in the project managers to tell us what they needed, spent the time walking us through the process of how to work with them, passed out certification applications, brought in a Notary Public and certified any business owner interested and willing to stay the extra hour for the process.

WITI members can view the presentation on the member control panel at

Next Meeeting:
Date: Thursday, March 27, 2003
Time: 9am to 11:30am
Metro Water District
3972 Valley View Avenue
Yorba Linda, CA 92886
714 528-7231

Register Now!

WITI launches partnership with ClubCorp.
Thanks to Yvonne Brown, WITI Chicago Chapter Director, WITI has launched a partnership with ClubCorp, starting with two of Chicago's most prestigious Business Clubs, The Plaza Club and the Metropolitan Club. Citicorp Clubs provide a variety of benefits that meet the needs of WITI Memgbers, such as a place to conduct business in remote offices with high speed internet access, as well as a place to entertain business clients and friends. Even if you are not in Chicago, membership in either of these clubs include privileges at over 200 business clubs and country clubs worldwide. As part of this partnership, WITI members will benefit from a reduced initiation fee which will be donated back to WITI.

To learn more about Membership at the Plaza Club and the Metropolitan Club as well as other perks especially for WITI Members, call Nancy at 312-861-3300 or go to

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Stats for Women in Business

December 29, 2002 Ninety percent (90%) of both women and
men investors use at least one advisor and, on average, use three different advisors to help them make investment decisions. Women with higher levels of investable assets - $500,000 or more - are most likely to turn to multiple advisors - an average of 3.2 compared to just 2.4 among men.

From Active and Engaged: The Investment Goals and Strategies of High Net Worth Investors, ©2002 Center for Women's Business Research, underwritten by Goldman Sachs.

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Chapter Spotlight

Meet Lisa Kustra - WITI Pittsburgh
Lisa is the founder and CEO of Plan4Demand Solutions, Inc., a Pittsburgh-based consulting services firm that develops and delivers technology-enabled solutions to optimize supply chain management business processes for Fortune 500 and mid-market clients around the world and across multiple industries.

With more than 13 years of experience building successful consulting practices for private and public firms, Lisa is an acknowledged thought-leader in the high-tech industry. She has served as a panel presenter for Women in Technology International and as a guest speaker for the Women's Small Business Association. Lisa is a member of the Women Technology Association and also a member of the advisory board of Enterprise Bank.

Last year, the Pittsburgh Business Times named Lisa to its list of Changemakers, and the Commonwealth of PA honored her as one of Pennsylvania's Best 50 Women in Business. This year, Plan4Demand was honored by the Pittsburgh Technology Council as a Tech 50 award winner. Previously, Lisa served as Senior Vice President of Mastech EPS and was the founder and CEO of eJiva, a Mastech (now iGATE) global consulting firm.

To find out more a WITI Pittsburgh chapter meeting, visit,

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Build Your Brand Through WITI
by Carolyn Leighton
[email protected]

Especially this year, most of us breathed a huge sigh of relief when the holidays were over - 2002 was painful for many of us - it's a relief to look forward to a new page, a clean slate, a New Year. I love the beginning of a year - it's a fresh start and an opportunity to focus on new opportunities - each issue will focus on how WITI can help you succeed:

Building your Brand: Whether it's building your brand, individually, your own business or your company, creating a variety and steady stream of venues to get your brand in front of your target market effectively and continuously is what it takes to make things happen. WITI offers a number of opportunities to help you do just that - here is a checklist:

For You:

  • Relationship Building - WITI conferences and meetings attract first rate quality women - attend, meet, build relationships.
  • Submit a couple of paragraphs to be featured as a WITI Woman Spotlight in the online Strategist (for members only)
  • Complete the Speakers Application on to be considered as a speaker for any one or more events witi holds around the world.
  • Submit a bio and interesting angle to be considered as an interview subject in WITI Fast Track magazine.
  • Submit a proposed sample column for
    If you believe you qualify (see criteria on, ask someone to nominate you for the WITI Hall of Fame award.
  • Submit an application to run a WITI Chapter

For more information, contact Shannon Lemmon, Director of WITI Professional Association, [email protected]

For Your Company:

  • Become a WITI Strategic Partner Program
  • Submit a couple of paragraphs spotlighting your company in the online Strategist (WITI corporate or small business members only).
  • Host a WITI meeting, a WITI panel, a WITI Event
  • Become a Corporate Sponsor
  • Advertise in WITI Fast Track Magazine
  • Sponsor a WITI Web Channel

For more information,, contact Carolyn Grossman, Executive Vice President of Strategic Partnerships, [email protected]

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Not Yet a WITI Member?

Consider these benefits for WITI members only:

  • Send/receive e-mails in WITI's general or technical listserves for invaluable and quick input on broad ranging issues.
  • Member spotlights, interviews and speaking opportunities
  • Invitations to members only events
  • Special discounts at all WITI events worldwide

    Check out the demo version of our new online member control panel.

    Chapter Meetings

    WITI Houston
    Wednesday, January 8

    WITI Chicago
    Thursday, January 9

    WITI Portland
    Tuesday, January 14

    WITI Pittsburgh
    Wednesday, January 15

    WITI Thames Valley
    Wednesday, January 15

    WITI Silicon Valley
    Thursday, January 16

    WITI Twin Cities
    Wednesday, January 22

    WITI Charlotte
    Wednesday, January 29

    WITI Louisiana
    Wednesday, February 12

    WITI Santa Barbara
    Wednesday, February 19

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    WITI is Seeking Strategic Partner Directors

    WITI is seeking executive women with successful relationship building experience interested in working with WITI as a Strategic partner Director throughout the U.S., Europe, Mexico and Australia. Interested candidates are encouraged to send their resumes to Carolyn Grossman, WITI's Executive Vice President of Strategic Partnerships.

    [email protected]

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