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Protecting Intellectual Capital
By David Creelman
These days, the value of a firm doesn't have much to do with physical assets but with intangible assets like brand, customer relationships and capabilities. We can lock up our offices, but how do we protect our intangibles?
When you look up "protecting intellectual capital" on the Internet, you find a raft of articles about legal protections: patents, non-disclosure agreements and non-compete contracts. It's sensible to use these tools, but is it sensible to rely on them? If your competitive advantage lies in superior manufacturing skills, can you really prevent your employees from ending up at competitors and bringing a lot of know-how with them?
Continued ...
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New for WITI Members!
Videos now playing in the WITI Members' Area:
- Women in Leadership and Authenticiy with Barbara Annis
- Your Retirement Plan -- Independent of a Man with Susan Baughman
- Advisory Networks For VPs And CEOs with Barbara Annis, CEO of BAA, Inc.
- Leadership Being - The Last Frontier with Rayona Sharpnack, Founder and President, Institute for Women's Leadership
- Executive Training: How To Use What You've Got To Create, Lead And Manage A Sustainable And Successful Operation with Marilyn Wilson, president, Wilson-Victor Associates; Marilyn Tam, author, founder Us Foundation, former president Reebok, former VP Nike; Kimberly King-Burns, founding partner, convergenz/solutions; & Gerry Zimmerman, Vice President of Quality, Raytheon
You can also search the WITI Member Directory to find support and insight from WITI members around the world. Also, be sure to check out the News in the Members' Area for information on how you can benefit from WITI's new partnerships with WIPP and the Human Capital Insititute.
The WITI Members' Area is growing! What would you like to see there? Do you have any suggestions for what would best support you? Please let us know!
Women on the Move
Linda Babcock and Sara Lascheber publish Women Don't Ask: Negotiation and the Gender Divide
WITI congratulates Linda Babcock and Sara Lascheber on the publication of their book, Women Don't Ask : Negotiation and the Gender Divide!
Linda Babcock, an economics professor at Carnegie Mellon University, found only 7% of graduating women (versus 57% of graduating men) negotiated starting salaries, causing a $4000 gap per year in pay. Over time, women who consistently negotiated their salary increases earned at least $1 million more during their careers than women who didn't. Women Don't Ask : Negotiation and the Gender Divide, which Ms. Babcock co-wrote with Sara Lascheber, not only details the results of Ms. Babcock's research but provides insight and suggestions on how women can become stronger negotiators and ask for what they want.
Teresa Heinz has said, "This book is an eye opener, a call to arms, and a plan for action; it is enlightening, unsettling, and, ultimately, inspiring... Gracefully and with humor, Linda Babcock and Sara Laschever tell a riveting story about an invisible problem that's been hiding in plain sight: one major reason that women still work for less money and advance less far and less fast than men is that women themselves have accepted the status quo and refrained from asking for more than they're offered and for less than they need or deserve." WITI congratulates Linda Babcock and Sara Lascheber on their work, and thanks them for taking on this issue and providing guidance for women seeking to overcome societal norms that prevent women for asking for what they need and deserve.
Do you have an announcement or promotion you'd like to share? Send your news to Carolyn to appear in "Women on the Move."
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WITI Marketplace
What an immediate impact we could make if each of us decided to spend our business and consumer dollars on women-owned businesses - to find a coach, consultant, software vendor, dentist, conference-call vendor, phone service, computer and so on from a woman! This is what the WITI Marketplace is all about. There are over 100 women-owned businesses in the Marketplace so you don't have to search far to find the products and services you need! Search the Marketplace today!
Featured Business: JSC Consultants
JSC Consultants was founded by three women with over 80 years' combined experience in Corporate America, as well as operating several successful small businesses. We are a marketing consulting and marketing communications firm and work on a one-on-one or hourly basis, as well as by the project. We specialize in helping small businesses improve profitability and offer a series of "Marketing on a Shoestring Budget" workshops and seminars.
Special Offer for WITI: JSC Consultants is offering a 25% discount on up to $200 for a website and/or marketing materials Analysis and Recommendations document! Just let them know you discovered them on WITI's Marketplace.
Is your business in the WITI Marketplace? Do you have a special offer for WITI members or would you like to be a featured business in a future issue of the Strategist? We'd love to hear from you!
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The first annual Women's Game Conference (WGC) is taking place September 9-10, 2004 in Austin, Texas. Speakers include leaders in the game industry, representing game hardware manufacturers, educators, publishers and developers such as Monolith Productions, Sony Online Entertainment, Microsoft, Radical Entertainment, NCSoft, Turbine Entertainment, Pandemic Studios and more. The conference program discusses the top issues facing women in the game industry including, gender inclusive game design, women and girls as game consumers, and game career paths for women. The full program and speaker bios can be found online at the conference web site at http://www.womensgameconference.com/program.html. Register online today at www.WomensGameConference.com/register/. Registration gains you access to the WGC, the Austin Game Conference and the Mobile Game Conference, all of which run concurrently on September 9-10, 2004.
Gartner's IT Asset Management Summit and Software Asset Summit
Gartner IT Asset Management Summit (September 20 & 22, 2004 -- Orlando, Florida) will provide practical, actionable advice on how to maximize your IT investments, even with limited resources. Each presentation contains defined best practices and corresponding performance metrics. Gartner Software Asset Management Summit (September 22 & 23, 2004 -- Orlando, Florida) will provide best practices for managing software asset compliance issues, negotiating strategies and contract and vendor management. Plus, get in the mind of key software vendors when they share their latest thinking on software licensing and pricing models and other offerings in software asset management. WITI members receive a $200 discount off the standard registration price! For more information, visit the IT Asset Management Summit website at gartner.com/us/itam and Software Asset Summit at gartner.com/us/sam; to register, call 800-778-1997 and mention priority code WITI2004 for the special rate.
Other Gartner upcoming events:
- Gartner Software Asset Management 2004, Sep 20-22 (Orlando, FL)
- Gartner IT Asset Management and TCO Summit 2004, Sep 22-23 (Orlando, FL)
- Gartner Application Development Summit: The Path to Modern AD, Sep 27-29 (Phoenix, AZ)
- Gartner CRM Summit Fall 2004, Oct 4-6 (Phoenix, AZ)
- Gartner Presents Symposium/ITxpo 2004, Oct 17-22 (Orlando, FL)
- Gartner presents Application Integration & Web Services, Nov 15-17 (Kissimmee, FL)
- Gartner 23rd Annual Data Center Conference, Nov 30-Dec 2 (Las Vegas, NV)
Limited complementary passes to these events are available to WITI members. Please call 800-334-WITI if you are interested in attending one of these shows.
8th Annual NAWBO University
The 8th Annual "NAWBO-University: Ready * Set * Grow!" is scheduled for Thursday, September 23, 2004 at the Wilshire Grand Hotel. NAWBO University will focus on enabling small business owners to recognize opportunities and effectively manage resources to stimulate business growth.
WITI Members, check out the Discounts page in the Members' Area for the promo code to receive a $25 discount off the individual ticket price when you register to attend the conference. You can register online at http://www.nawbola.org/events/info.php?id=1495.

CTIA WIRELESS I.T. & Entertainment®, coming to San Francisco's Moscone Center October 25-27, 2004, is the only show that presents how wireless technologies are being integrated into the enterprise and vertical business markets such as healthcare, government, automotive, retail etc. The capabilities of today's wireless devices continue to expand and improve across business sectors and personal entertainment, and CTIA WIRELESS I.T. & Entertainment effectively delivers wireless data solutions that are right for every segment of the market based on individual needs and budgets. WITI Members: Passes are available! Visit the Member's Area for more information!
The "WE DECIDE!" National Voter Registration Drive is now a reality!
WITI is working with Women Impacting Public Policy (WIPP) and Office Depot to ensure registering to vote can be quick, easy and powerful! All 900 Office Depot locations across America have a space in each store specifically dedicated for voter registration and the www.wedecide2004.com website is up and active. This is a wonderful opportunity for all of us to ensure every tech-savvy and business-savvy woman takes five minutes and registers or re-registers to vote. And we need to ensure that every employee of a woman-owned business is also registered as well. WIPP will use the number of hits to the www.wedecide2004.com website to show the press and politicians that tech-savvy and business-savvy women and those they
influence truly are the deciding swing vote in 2004.
So please, take just five minutes and do these three easy things:
- Go to www.wedecide2004.com and register or re-register.
- Attach the www.wedecide2004.com link with a quick note to your employees, friends and business acquaintances encouraging them to register or re-register at www.wedecide2004.com. Just attach the note and send it to your e-mail address book.
- Join the celebration of the 84th Anniversary of Women's Right to Vote by attending the "WE DECIDE!" National Luncheons on August 18th. With 21 locations across America, this will be a tremendous opportunity to highlight the gains women have make in the voting booth and in business. More information is available at www.wedecide2004.com.
FREE WIPP Membership for all new and renewed WITI memberships! For details...
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WITI Works
WITI GLOBAL EXECUTIVE NETWORK (GEN)
An Exclusive Network for Executive Women! - Are you an Executive Woman who wants the opportunity to get together with other executive women to share solutions, access connections and influence top level executives in industry? WITI has now launched WITI GEN for Executive VPs, Presidents, Chairman and Board members who meet GEN membership requirements. GEN Teleclasses, led by Barbara Annis exclusively for WITI GEN members, will begin this September. If you want to be considered for a GEN membership, please complete the application and someone will get back to you within 3 days of receiving your application!
WITI4HIRE
Accelerate Your Career! - Companies that get it are searching the resume database at WITI4Hire every day. Don't be overlooked! So, whether you are actively seeking a job or just open to great possibilities, add your resume today (FREE for members AND non-members, and confidential too!) to be noticed by companies like New York Times Digital, Best Buy, Altiris, Southern California Edison and GOJO Industries, Inc. Don't want to wait? Visit WITI4Hire and search for your next job!
Employers Click Here
WITI HALL OF FAME
The WITI Hall of Fame was established in 1996 by WITI to recognize, honor, and promote the outstanding contribution women make to the scientific and technological communities that improve and evolve our society. Join us in New York City in 2005 for the Tenth Anniversary Celebrations.
If you would like to make a nomination for the 2005 WITI Hall of Fame, please download the 2005 nomination form. The nomination deadline is December 1, 2004.
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Company Spotlight
The future holds exciting promise for Royal Caribbean Cruises, Ltd. Rising demand, powerful demographics and a modern fleet are lifting the tide.
Royal Caribbean Cruises, Ltd. is an dynamic combination of Royal Caribbean International, Celebrity Cruises and Royal Celebrity Tours. We are currently operating 26 ships visiting over 200 ports of call worldwide. Our corporate offices are located at the Port of Miami and offer many career opportunities.
Search for Royal Caribbean Cruises, Ltd. jobs on WITI4Hire.
Job Spotlight
Software Engineer - Advanced Acoustic Concepts, Inc
Advanced Acoustic Concepts, Inc. is a leading supplier of COTS based Tactical Signal Processing Systems, and Learning Management & Training Systems. We are seeking individuals with all levels of experience in the software development industry. Requires Bachelors Degree in Computer Science or equiv. & software development experience using C++ and Real-Time Systems in a Linux/Unix enviornment. Desired skills are: Java, OOD, CORBA, X-Windows, and DSP. Some travel is required. *US Citizenship Required*
For more information
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Not Yet a WITI Member?
Consider these benefits for WITI members only:
- Member spotlights, interviews and speaking opportunities
- Invitations to members only meetings and events
- List your small business or consulting practice in the WITI Marketplace.
- Send/receive e-mails in WITI's general or technical listserves for invaluable and quick input on broad ranging issues.
- Special Interests Groups
- New Member Directory
- Special discounts at all WITI events and meetings worldwide
And much, much, more .... Become a Member Today!
Upcoming Network Events
September 1 - Houston Women at the Top, the Road to Success...A Panel of Achievers
September 14 - Los Angeles WITI-LA Professional Development Meeting
September 16 - Portland Back to School, Back to Learning for Members of Women In Technology International (WITI) Portland
September 17 - Michigan Tips and Tools: Unlocking the Secrets of Career Advancement
September 21 - Orange County Topic: Women at the Top, the Road to Success...A Panel of Achievers
September 28 - South Florida WITI S. Florida, InternetCoast & CIOs Team Up for Annual Hope Fundraiser
October 4 - Austin Parenting Your Parents
October 5 - New Jersey Successful Women Entrepreneurs
October 7 - Los Angeles EXECUTIVE PRESENCE
October 16 - Michigan Bring Your Daughters to Breakfast
November 10 - Orange County WITI - Orange County Awards: Tribute to Leaders
November 19 - Michigan Michigan WITI Awards: Honoring Outstanding Companies Supporting Women
More information about network events in your area is available on our website.
WITI @ ...Keeping you up-to-date on where you'll find WITI!
WITI@ keeps you up to date on where you will find WITI partners, WITI discounts, WITI women attending industry events. Visit the Members area of the WITI website for priority discount codes for these events. If you want a discount to an event you will be attending and/or want to meet other WITI women at that event, just let us know so we can get it for you!
Midsize Enterprise Summit Feb 8 2004-Sep 22 2004 Multiple Cities and Dates,
Global Talent Management: Developing The Global Talent Mindset Sep 8 2004 On the Web,
2nd Annual Executive Women's Forum: Bringing Together Women of Influence Sep 8 2004-Sep 10 2004 Naples, Florida
Fortune Small Business presents Go For Growth Sep 9 2004 Orlando, Florida
Women's Game Conference Sep 9 2004-Sep 10 2004 Austin, Texas
Drive Human Capital Results by Engaging and Retaining Key Talent Sep 13 2004 Los Angeles, California
Drive Human Capital Results by Engaging and Retaining Key Talent Sep 14 2004 San Jose, California
Drive Human Capital Results by Engaging and Retaining Key Talent Sep 16 2004 Seattle, Washington
Gartner Software Asset Management 2004 Sep 20 2004-Sep 22 2004 Orlando, Florida
Drive Human Capital Results by Engaging and Retaining Key Talent Sep 21 2004 Dallas, Texas
Gartner IT Asset Management and TCO Summit 2004 Sep 22 2004-Sep 23 2004 Orlando, Florida
EmployeeROI presents Women's Leadership Breakfast Sep 22 2004 New York, New York
Drive Human Capital Results by Engaging and Retaining Key Talent Sep 23 2004 Atlanta, Georgia
The Future Labor Market and You: How Demographics, Demand, and Work Attitudes Will Change Your Organization Sep 23 2004 On the Web,
8th Annual NAWBO University Sep 23 2004 Los Angeles, California
Recruiting and Workforce Acquisition Technology 2004 - Tooling Up For The Next Talent War Sep 24 2004 New York, New York
Gartner Application Development Summit: The Path to Modern AD Sep 27 2004-Sep 29 2004 Phoenix, Arizona
Recruiting and Workforce Acquisition Technology 2004 - Tooling Up For The Next Talent War Sep 27 2004 Chicago, Illinois
Pipeline Seminiar: Boardroom Bound Sep 28 2004-Sep 29 2004 Washington, District of Columbia
Drive Human Capital Results by Engaging and Retaining Key Talent Sep 28 2004 Chicago, Illinois
Venture Scene New Jersey presents What Matters Most in Obtaining Venture Funding? Sep 28 2004 East Brunswick, New Jersey
Drive Human Capital Results by Engaging and Retaining Key Talent Sep 29 2004 Washington, District of Columbia
Gartner CRM Summit Fall 2004 Oct 4 2004-Oct 6 2004 Phoenix, Arizona
TECHXNY - New York's Technology Week Oct 5 2004-Oct 7 2004 New York, New York
Drive Human Capital Results by Engaging and Retaining Key Talent Oct 5 2004 Minneapolis, Minnesota
DigitalLife Oct 14 2004-Oct 17 2004 New York City, New York
Mobile Marketing RoadShow Oct 14 2004 Boston, Massachusetts
Gartner Presents Symposium/ITxpo 2004 Oct 17 2004-Oct 22 2004 Orlando, Florida
OOPSLA '04 Oct 24 2004-Oct 28 2004 Vancouver, British Columbia
CTIA Wireless IT & Entertainment 2004 Oct 25 2004-Oct 27 2004 San Francisco, California
Recruiting and Workforce Acquisition Technology 2004 - Tooling Up For The Next Talent War Oct 25 2004 San Francisco, California
Recruiting and Workforce Acquisition Technology 2004 - Tooling Up For The Next Talent War Oct 27 2004 Seattle, Washington
Drive Human Capital Results by Engaging and Retaining Key Talent Nov 1 2004 Boston, Massachusetts
Drive Human Capital Results by Engaging and Retaining Key Talent Nov 3 2004 New York, New York
Technology Review: Talent Management Systems Nov 4 2004 On the Web,
Gartner presents Application Integration & Web Services Nov 15 2004-Nov 17 2004 Kissimmee, Florida
Women in Leadership Summit Nov 15 2004-Nov 17 2004 Boston, Massachusetts
Gartner 23rd Annual Data Center Conference Nov 30 2004-Dec 2 2004 Las Vegas, Nevada
Oracle Open World Dec 5 2004-Dec 9 2004 San Francisco, California
For more information and discounts
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