The WITI Strategist
Mar. 29, 2005

Founded in 1989, WITI is the leading trade association for professional tech-savvy women worldwide and is committed to providing every tool, resource, and connection you need to thrive and succeed in your business, profession, and career.

This issue sponsored by:

Streaming Media East, May 17-18, New York Hilton

2005 Conference Series:
WITI's 2005 National Conference
Los Angeles, CA
May 5 & 6, 2005

WITI Hall of Fame 10th Anniversary
New York, NY

Taking the Lead
Silicon Valley
December 8 & 9, 2005

In This Issue:

Women On The Move

WITI Marketplace Featured Business

Partner Events & Announcments

WITI Works

Not Yet a WITI Member?

Network Meetings


Achieve your Dreams with the WITI Dream Circle!

15% off Flowers, Gift Baskets, and hundreds of other products from 1-800-Flowers!

Human Capital Institute

For sponsorship and advertising information, email [email protected] or call 800-334-9484.

The WITI Strategist

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Important New Study on Technology Products for Women
Let your voice be heard!
WITI and IDC are conducting a survey to discover how women use and interact with technology. Last year, women made the majority of tech purchases, outspending men by $14 billion. Yet, the tech industry has yet to embrace or understand that the female market is one to be taken seriously.

Please visit http://mmemoir.com/idc/html.php?ID=1 to participate in this survey. Survey participants will automatically receive a complimentary 3-month membership (Current WITI Members will receive a 3-month membership extension.) For more about WITI Member benefits >

orange arrow  Go with the Girls!
by Margaret Heffernan

Margaret Heffernan With good news so thin on the ground these days, it's great to find one positive piece of economic data. You'd think there'd be cheering in the aisles; there certainly ought to be.

The good news is all about women-owned businesses. There are some 6 million women-owned businesses in the United States. Every day 400 new ones are started, representing some 55% of new firm startups; whatever the economic climate, women certainly haven't lost their nerve. More startling though is their success...

Continued ...

Discuss this article!

Special "Taking the Lead" Teleseminar Series!
Meet Our National Conference Speakers BEFORE the Conference
Apr 5, Apr. 12, and Apr. 19, 2005 (5 P.M. PST)
WITI Member Jody Colvard of WiredRightNow.com will lead an insightful, weekly interview with Marcia Wieder, Carolyn Leighton, Genevieve Bell, Robin Raskin, Margaret Heffernan, and many more presenters graciously sharing their time, stories, and insights. We will record and iPodCast the interviews so you can listen to them at your leisure.
It's Free! Register now! Space is limited to 200 people for the Series.

orange arrow  The Hidden Barriers to Persuasive Communication
By Lisa Nirell

Lisa Nirell The fastest way to alienate your clients, employees and business partners is to communicate poorly. Many of us fall prey to "communications traps" that bruise business ties and stall sales. And we often don't realize the impact.

The traps appeared before my eyes when I received a monthly email newsletter... I normally look forward to the pearls of wisdom from this well-heeled technology strategy firm. This time was different. After the first paragraph, I was ready to delete the message.

Continued ...

Discuss this article!

orange arrow  WITI Talk TeleClasses: New Classes Start Next Week!
Are you ready to transform your life and/or your career, but need help figuring out "what next?" Do you know that there must be "more to life," but you aren't sure how to go about finding it? Do you want to explore what your life purpose is so you can create a "Mission Statement" for your life? Have you created a Mission Statement for your life, but don't know where to go from here? If you answered YES to any of these questions, please join us for a WITITalk Teleclass. Participants in these teleclasses have made major changes in their lives, after just the first class!

WITI Members: Visit the Members' Area for promo codes to receive an additional $25 off this TeleClass! Register now!

orange arrow  Don't Leave Home Without It!
Bringing Your Passion and Vitality to Work Will Make Your Work Life Easier & More Fun
By Janice Knight, WITI Member

Janet Knight Do you jump out of bed in the morning excited to go to work? What about your coworkers? Are you energized by their passion and enthusiasm? Chances are, if you are like most people, you don't use "passion and vitality" and "work" in the same sentence.

So, what's missing?
The REAL YOU is locked up at home and you've forgotten where you left the key!

Continued ...

Discuss this article!

Janice, as a WITI Member, submitted this article to WITI for publication. Do you have expertise to share? WITI gladly accepts submissions for publication! For more information or to make a submission, please visit the Members' Area.

orange arrow  Women on the Move

Marketing Frontiers Melissa A. Stolow launches Marketing Frontiers

In January 2005, Melissa A. Stolow, Ph.D. founded Marketing Frontiers, Inc., a niche consulting firm that provides targeted solutions for the life science industry and fills the gap as an outsourcing partner specifically for life science product and service providers. The company transforms a client's goals into sales dollars using cost-effective marketing and business strategies. Being trained as a Ph.D. research scientist gives Dr. Stolow a critical edge over other marketing experts. In an effort to support the scientific research, every time she meets with a potential new client, Marketing Frontiers makes a donation to the Lance Armstrong Foundation (LAF), an organization that provides the practical information people living with cancer need to live strong. In addition, each client receives a LIVESTRONG™ yellow awareness bracelet from the LAF. It is Dr. Stolow's and Marketing Frontiers' way of helping spread the word about the need for continued support of cancer research and those affected by this disease.

Do you have an announcement or promotion you'd like to share? Use the form in the Member's Area to send us your news to appear in the Strategist and also on our website. If you prefer, you can also email the editor.

WITI's 2005 National Conference
Sponsors and Exhibitors: Join us Apr. 6th for a sponsor information luncheon sponsored by Raytheon to learn about how your company can participate in the National Conference and other WITI programs. Contact [email protected] or (800)334-9484 for more information.

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orange arrow WITI Marketplace
What an immediate impact we could make if each of us decided to spend our business and consumer dollars on women-owned businesses - to find a coach, consultant, software vendor, dentist, conference-call vendor, phone service, computer and so on from a woman! This is what the WITI Marketplace is all about. There are over 100 businesses in the Marketplace so you don't have to search far to find the products and services you need! Search the Marketplace today!

WITI Marketplace Featured Business Featured Business: Faure, Inc. RIA

Penelope Faure and Faure, Inc. RIA, are pleased to announce online financial plans. We have a live, interactive web conferencing environment for meetings, that makes this experience an excellent alternative to in-office visits. We'll meet over the phone and online with you in a pleasant, interactive, live, presentation environment at times that are convenient for you, our client. When you can't meet in person or travel, but still need and want an excellent financial planning solution, and to interact with real people, please think of us. We provide all the amenities that you'd expect along with a customized fully developed financial plan. All sessions are recorded for your pursual at your leisure. A cd of the sessions as well as the financial plan are provided at the conclusion of the process and a collaborative copy of your financial plan is maintained online for you. Major credit cards are accepted. For more information, please visit www.themoneytalks.com or contact me directly at [email protected].

Is your business in the WITI Marketplace? Do you have a special offer for WITI members or would you like to be a featured business in a future issue of the Strategist? We'd love to hear from you!

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orange arrow  Partner Events & Announcements

Women for Hire Women For Hire Career Expos Across the U.S.
Network face-to-face with recruiters from top employers at the Women For Hire career expos. Meet with companies such as Aon Corporation, Cbeyond Communications, General Dynamics, Southwest Airlines, Swales Aerospace, Tech Data Corporation, United Space Alliance, Verizon and MANY MORE! Free admission. Resumes and business attire required.

  • San Diego, Tuesday, April 5th (Westin Horton Plaza 10am-2pm)
  • Los Angeles, Thursday, April 7th (Hilton Universal 10am-2pm)
  • Tampa, Tuesday, April 12th (Wyndham Harbour Island 10am-2pm)
  • Atlanta, Thursday, April 14th (Cobb Galleria 10am-3pm)
  • Boston, Tuesday, April 19th (Hyatt Regency 10am-2pm)
Register today for a special early morning seminar prior to each event! Women For Hire CEO Tory Johnson will lead a networking session from 8:30 a.m. to 10 a.m. where she'll share inspiring and practical jobsearch advice. All attendees will receive a copy of our book, Women For Hire's Get-Ahead Guide to Career Success, and priority admittance to the career expo! Visit www.womenforhire.com to register.

Streaming Media East Streaming Media East 2005is THE event for leading minds in streaming and digital media solutions! Coming off of a successful Streaming Media West show in October 2004, Streaming Media East 2005 is shaping up to be even bigger than last year. The conference will feature a busy exhibition hall, keynotes from CitiGroup and U.S. State Department executives, and high-level networking opportunities. Streaming Media East is a must-attend event for anyone involved in IT, streaming, or digital media solutions. WITI members: see the Discounts page in the Members' Area for information on how to save $200 on registration.

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orange arrow  WITI Works

Accelerate Your Career!
- Companies that get it are searching the resume database at WITI4Hire every day. Don't be overlooked! So, whether you are actively seeking a job or just open to great possibilities, add your resume today (FREE for members AND non-members, and confidential too!) to be noticed by companies like New York Times Digital, Best Buy, Altiris, Southern California Edison and GOJO Industries, Inc. Don't want to wait? Visit WITI4Hire and search for your next job!

Employers Click Here

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orange arrow  Company Spotlight

Oracle Oracle cultivates a work environment that is inclusive of all employees. Individual differences enrich Oracle's creative, agile work atmosphere and present us with opportunities to examine business issues from varying perspectives. Communicating effectively and demonstrating mutual respect is simply good business. Using strong ethics and values to guide us in our hiring policies puts us at a distinct competitive advantage. Effectively competing on a global scale requires the strength of a unified workforce fully engaged in meaningful work.

Your current knowledge, your past work experience, and your history of top performance are examples of legitimate guidelines for evaluating your potential to succeed in the Oracle workforce. Our recruiting policy is to identify candidates with proven records of success and/or evident potential for success. The result is natural: a multicultural atmosphere rich in diversity and enriched by diversity.

Search for Oracle jobs on WITI4Hire.

orange arrow  Job Spotlight

Chief IT Infrastructure Strategist -- Southern California Edison
The successful candidate will report to the Director of IT Infrastructure Services (ITIS) and work closely with the general managers of Enterprise Architecture, Data and Systems Engineering and Head of Architecture, Planning and Integration ITIS. In the role of ITIS Head of Architecture, Planning and Integration, will be accountable for the development of a multi-year integrated infrastructure and technology plans to serve as blueprints for re-engineering, new technology/platform implementation, and legacy infrastructure and technology retirement, resulting savings in systems integration and infrastructure operation costs.

For more information

Not Yet a WITI Member?
Join WITI Today

orange arrow Upcoming Network Events:

April 4 - Boston
Igniting Passion in your Work and Life
April 5 - Portland
Networking Event & Mini-Program: "What does your professional image say about you?"
April 5 - Chicago
A Program to Turn a Good Life into a Great Life
April 6 - Orlando
Laugh at Yourself - Others Are!
April 7 - San Diego
Moving Research Products Into Clinical Diagnostics: "What You Need to Know"
April 12 - San Diego
Speaker Series: "7 Secrets To Sales Success in 2005"
April 19 - Los Angeles
Channel Marketing - Leverage Partners for Success **Joint Event with the Software Council of Southern California
April 21 - Atlanta
WITI Mentoring - Making the Connection
April 21 - Portland
Confident Communication: Ideas and skills to help you untangle the web of gender, culture, and language in communication
April 25 - Boston
Gender Differences: The Competitive Advantage
April 26 - New York
The Naked Truth: Women and the Modern Business World - An Evening with Margaret Heffernan and Friends
April 26 - Silicon Valley
Speaker Series: "Pursuit of Passionate Purpose: Success Strategies for a Rewarding Personal and Business Life"
April 27 - Philadelphia
The Naked Truth: Women and the Modern Business World - An Evening with Margaret Heffernan and Friends
May 3 - Portland
Feature Presentation: Information Integrity: The Availability and Security of Information on Computer Systems
May 4 - Houston
Building Wealth for Women
May 10 - Orlando
Take A New Look at Getting Dressed!
May 12 - San Diego
Speaker Series: "The Art of Negotiation"
May 24 - Cleveland
The Naked Truth: Women and the Modern Business World - An Evening with Margaret Heffernan and Friends
May 25 - Chicago
The Naked Truth: Women and the Modern Business World - An Evening with Margaret Heffernan and Friends
May 26 - St. Louis
The Naked Truth: Women and the Modern Business World - An Evening with Margaret Heffernan and Friends
June 1 - Houston
Nanotechnology and Women's Health Studies
June 7 - Portland
Networking Event: My Summer Vacation
June 9 - San Diego
"Strategically Managing Your Career"
July 12 - San Diego
MidSummer's Eve Networking Social

More information about network events in your area is available on our website.

orange arrow  WITI @ ...Keeping you up-to-date on where you'll find WITI!

WITI@ keeps you up to date on where you will find WITI partners, WITI discounts, WITI women attending industry events. Visit the Members area of the WITI website for priority discount codes for these events. If you want a discount to an event you will be attending and/or want to meet other WITI women at that event, just let us know so we can get it for you!

Women For Hire Career Expo
Mar 30 2005
Arlington, Virginia
Continuous Change: Kaizen and Kaikaku
Mar 30 2005
Webcast, District of Columbia
Women For Hire Career Expo
Apr 5 2005
San Diego, California
Solving High Volume, Nation-Wide Recruitment Through One of a Kind Candidate Self-Service Technology
Apr 6 2005
Webcast, Delaware
Women For Hire Career Expo
Apr 7 2005
Los Angeles, California
Contingent Workforce Strategies Open Session
Apr 7 2005
Teleconfernce, District of Columbia
Gartner CIO Academy
Apr 12 2005-Apr 15 2005
London, Outside US/Canada
Women For Hire Career Expo
Apr 12 2005
Tampa, Florida
Women For Hire Career Expo
Apr 14 2005
Atlanta, Georgia
Diversity Recruiting & Retention Open Session
Apr 14 2005
Teleconference, District of Columbia
Human Capital Management Principles
Apr 14 2005
Los Angeles, California
Gartner Wireless and Mobile Summit 2005
Apr 18 2005-Apr 19 2005
London, Outside US/Canada
Human Capital Management Principles
Apr 18 2005
Seattle, Washington
Women For Hire Career Expo
Apr 19 2005
Boston, Massachusetts
Human Capital Management Principles
Apr 21 2005
San Francisco, California
Gartner Outsourcing & IT Services Summit 2005
Apr 25 2005-Apr 26 2005
London, Outside US/Canada
Why Smart Executives Fail
Apr 28 2005
Webcast, District of Columbia
Streaming Media East
May 17 2005-May 18 2005
New York, New York
The 2005 Venture Forum
May 25 2005-May 26 2005
Los Angeles, California
C3 Expo (Corporate & Channel Computing Expo)
Jun 28 2005-Jun 30 2005
New York, New York

For more information and discounts

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