The WITI Strategist
September 27, 2005

Founded in 1989, WITI is the leading trade association for professional tech-savvy women worldwide and is committed to providing every tool, resource, and connection you need to thrive and succeed in your business, profession, and career.

2005 Conference Series:
Taking the Lead
Silicon Valley
December 8 & 9, 2005

WITI Hall of Fame 10th Anniversary
Silicon Valley
December 8, 2005

In This Issue:

Women On The Move

WITI Marketplace Featured Business

Partner Events & Announcments

WITI Works

Not Yet a WITI Member?

Network Meetings


Human Capital Institute

For sponsorship and advertising information, email [email protected] or call 800-334-9484.

The WITI Strategist

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orange arrow  Help!
By Margaret Heffernan

Margaret Heffernan Why aren't we better at asking for help?

Several years ago, I had a burning desire to write a book about the experience of women in business. I had a sneaking suspicion that no one was really telling the truth about what this was really like and I wanted to blow the cover on the smug assumption that everything in the garden was rosy. But no one was interested. Publishers said I wasn't famous enough -- I wasn't Jack Welch, so who would be interested?

Venting my frustration to a friend, she did what all good friends do: Instead of offering advice, she asked questions. Did people know this was what I wanted to do? Who in my network could help? Had I asked them? Continued ...

Discuss this article!

WITI's 2005 Silicon Valley Conference Register now for WITI's 2005 Silicon Valley Conference!

Plan now to attend WITI's 2005 Silicon Valley Conference, December 8th & 9th at the Doubletree Hotel in San Jose, California! This event will feature the 10th Anniversary Gala for the WITI Hall of Fame. For more information and to register now, please visit www.witi.com/sv/.

For sponsorship and exhibiting information, please contact the WITI office at (800) 334-9484 or (818) 788-9484.

orange arrow  Women helping women: A cell phone, a Blackberry, plus compassion and common sense
By Tory Johnson, CEO, Women For Hire

By Tory Johnson As I watched the televised devastation caused by Hurricane Katrina, I felt compelled to do my small part in assisting those in need. To make use of my expertise in employment, I traveled to Houston to help people who relocated from New Orleans to find jobs.

On Labor Day I walked into the Astrodome with a handmade sign that read, "Are you looking for a job?" I was soon surrounded by people who shared their stories of struggle. They had lost everything: their homes, possessions, jobs, and in some cases, contact with family and friends. These were cashiers, housekeepers, laborers, drivers, prep cooks, dishwashers, and janitors all of whom were eager to get back to work.

Continued ...
Discuss this article!

WITI Members impacted by Hurricanes Katrina and Rita

We at WITI are shocked and saddened by the devastation wrought earlier this month by Hurricane Katrina and the aftermath, and now by Hurricane Rita. We have been contacted by a number of our members who have been affected by these disasters. We have also heard from other members who would like to support those who need assistance. In response, we have set aside an area on our discussion boards. If you are one of those affected by the hurricanes, please let the WITI community know if there is anything we can do to help you. If you have resources to offer, please take a moment to visit the discussion boards to see how you can be of assistance.

orange arrow  WITI Talk TeleClasses:
Are you ready to transform your life and/or your career, but need help figuring out "what next?" Do you know that there must be "more to life," but you aren't sure how to go about finding it? Do you want to join the journey to financial success by making a commitment to uncover and eliminate unconscious barriers to your success? If you answered YES to any of these questions, please join us for a WITITalk Teleclass. Participants in these teleclasses have made major changes in their lives, after just the first class!

orange arrow  Avoiding Your Own Personal Hurricane
By Mellanie Hills

Mellanie Hills The human devastation from Hurricane Katrina has touched our hearts in the US and around the globe. You may not have been directly impacted, but you may have been touched, perhaps through sharing your time or your money to help evacuees.

I was in the hospital for surgery during the aftermath of Katrina and contemplated the plight of the many in hospitals during this tragedy. Surgery and recovery are difficult enough under the best circumstances, but with no power, no water, windows blown from buildings, and waters rising rapidly, even basic medical needs are difficult to meet. You think of how much more difficult recovery would be being hauled out on a gurney through floodwaters.


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orange arrow  Corporate Support For WITI.com
WITI is upgrading our technology infrastructure to support our recent growth. In order to do this, we need new, high-end servers, and we are looking for a company interested in partnering with WITI to provide servers in exchange for WITI branding, sponsorship, products, services, etc. For more information about partnering with WITI, please visit www.witi.com/corporate/. For specific information on WITI's needs at this time, please contact us.

orange arrow  Women on the Move

Susan O'Neil Susan O'Neil Hosts Search Engine Marketing Panel

Susan O'Neil, author and businesswoman, participated in the Get Found! Conference on September 8th in Rocky Hill, CT. The conference is the largest conference on search engine marketing in New England, and Ms. O'Neil hosted the panel on Paid Search Marketing.

According to recent studies, more than 85% of people looking for products or services on-line begin at the major search engines and directories, such as Google and Yahoo! However, because these search portals list millions of web pages within their databases, it is important that a Web site get listed in the top of the search engine rankings in order for it to be found by Web surfers. The panel on Paid Search Marketing, Creating Compelling Ads & Landing Pages, discussed proven strategies for achieving the highest ROI in Pay-for-Placement search marketing. Panelists included Emily Merkle, MIVA; Doug Kneeland, Adams & Wright; and Karen Hudgins, Sane Solutions.

Ms. O'Neil is the founder and CEO of @Web Site Publicity, Inc. of Peterborough NH, a marketing services firm specializing in search engine optimization and online public relations. The firm serves clients ranging in size from small business to major brands. A volunteer editor for the Open Directory Project, Ms. O'Neil presents and writes frequently on web marketing and is the co-author of Maximize Web Site Traffic.

Do you have an announcement or promotion you'd like to share? Use the form in the Member's Area to send us your news to appear in the Strategist and also on our website. If you prefer, you can also email the editor.

orange arrow WITI Marketplace
What an immediate impact we could make if each of us decided to spend our business and consumer dollars on women-owned businesses - to find a coach, consultant, software vendor, dentist, conference-call vendor, phone service, computer and so on from a woman! This is what the WITI Marketplace is all about. There are over 100 businesses in the Marketplace so you don't have to search far to find the products and services you need! Search the Marketplace today!

WITI Marketplace Featured Business Featured Business: Auditel

Auditel is committed to providing the best telecommunications audit and telecommunications training available anywhere. Auditel telecom bill reduction is completed without the need for carrier changes. Our telecommunication audit services include telecom contract analysis, telephone line inventory, telephone bill consolidation, and telecom cost management analysis. Auditel telecommunication training is not a seminar. We offer many hands-on telecom training workshops; from one day to 10 day trainings available.

Auditel is now offering disaster training and planning. If the unexpected strikes your business, will your customers still be able to find you? Let Auditel review your bills, identify the lines your customers call and those important internal lines for inter-company connections and develop a response that will help prevent you losing customers just when you've lost everything else. Mention WITI when you call us and save 5% on trainings or disaster planning through December 30, 2005.

Is your business in the WITI Marketplace? Do you have a special offer for WITI members or would you like to be a featured business in a future issue of the Strategist? We'd love to hear from you!

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orange arrow  Partner Events & Announcements

Women's Game Conference (WGC) Women's Game Conference (WGC)
The second annual Women's Game Conference (WGC) is just over 1 month away, taking place October 26-27, 2005 in Austin, Texas. Early-bird registration ends September 30th. Early Registration - only $145 for game industry professionals - and more information can be accessed by logging on to http://www.womensgameconference.com. WGC focuses on women in the computer and video game industry and highlights the importance of women as consumers of games, draws attention to the contributions women bring to the game industry workforce, and creates an environment conducive to networking. Kris Soumas, Vice President of Interactive for Lifetime Entertainment Services will deliver the keynote address at WGC.

Early registration (before September 30th) is $145. After September 30th the registration rate rises to $165 and onsite registration is $195. Early registration for students prior to September 30th is $95. After September 30th the price for students is $115 and onsite registration is $145. Student scholarships are available; see http://www.womensgameconference.com/scholarships.html for details. WITI Members: Visit the discounts page in the Members Area for the promo code worth a 10% discount.

Serious Games Summit 2005 Serious Games Summit D.C.
Interactive Solutions for Shared Challenges

Join the leaders and experts shaping the emerging field of non-entertainment games at the Serious Games Summit D.C., October 31-November 1, 2005. See how learning theory and game technology come together to create interactive solutions for shared challenges. Visit seriousgamessummit.com for information, and to register! Register with Priority Code TEENXX before 9/21/05 for best pricing.

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orange arrow  WITI Works

Accelerate Your Career!
- Companies that get it are searching the resume database at WITI4Hire every day. Don't be overlooked! So, whether you are actively seeking a job or just open to great possibilities, add your resume today (FREE for members AND non-members, and confidential too!) to be noticed by companies like New York Times Digital, Best Buy, Altiris, Southern California Edison and GOJO Industries, Inc. Don't want to wait? Visit WITI4Hire and search for your next job!

WITI Hall of Fame awardThe WITI Hall of Fame was established in 1996 by WITI to recognize, honor, and promote the outstanding contribution women make to the scientific and technological communities that improve and evolve our society. Mark your calender to join us in Silicon Valley in December for the Tenth Anniversary Celebrations.

If you would like to make a nomination for the 2006 WITI Hall of Fame, please download the 2006 nomination form. The nomination deadline is February 1, 2006.

WITI FastTrack WITI FASTTRACK features in-depth content on the issues facing today's most talented and influential women professionals in technology. It is the only regularly scheduled supplement targeting women in Information Technology. In partnership with CMP Media, FASTTRACK will be published two more times in 2005, appearing within the pages of InformationWeek magazine. InformationWeek is the leading IT publication in the industry, reaching 440,000+ qualified IT professionals on a weekly basis for the past 25 years. FASTTRACK will also be distributed to all attendees of WITI's annual conference, the WITI Hall of Fame event, as well as to WITI members attending hundreds of regional meetings per year.

For more information regarding advertising opportunities in WITI FASTTRACK, please contact Cindy Zauss at [email protected].

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Not Yet a WITI Member?
Join WITI Today
Join WITI today and receive your choice of a FREE inspirational book!

orange arrow Upcoming Network Events:

"At a recent WITI Boston event, I met a former client from 10 years ago when I worked for another company. We sat together at the meeting and got re-acquainted. Since then, my former client has introduced me to several IT executives at their firm to generate interest in our services, which may lead to new business. This demonstrates that networking and participating in WITI events can have very positive results...both professionally and personally."
-- Steffani Lomax, Vice President and Co-founder, Software Success Partners

October 4 - San Diego
Speaker Series Workshop: "Creative Strategic Planning: Planning Instead of Reacting"
October 5 - Atlanta
WITI Networking: Women Entrepreneurs Series
October 6 - Portland
Technology in Entertainment
October 11 - Orange County
Outsourcing Panel: The Various Angles of Outsourcing
October 17 - Research Triangle Park
Revitalization of RTP WITI Network
October 18 - Boston
Leading in Male-dominated Environments -- Sponsored By: Mont Blanc Boutique
October 27 - Atlanta
November 2 - Houston
Executive Panel: Women Changing the Game Board
November 10 - Portland
Five Key Things That Led to Success
November 14 - Boston
BioTech-BioScience: What's the Future for Women -- Sponsored By: Silicon Valley Bank
November 15 - San Diego
IP and Trademark Laws: What's New, What's Changing, and How to Use Effectively
November 16 - Boston
The Power of Differences: A New Gender & Diversity Communications Workshop for Women and Men
November 16 - Los Angeles
"The Art of Negotiation"

More information about network events in your area is available on our website.

orange arrow  WITI @ ...Keeping you up-to-date on where you'll find WITI!

WITI@ keeps you up to date on where you will find WITI partners, WITI discounts, WITI women attending industry events. Visit the Members area of the WITI website for priority discount codes for these events. If you want a discount to an event you will be attending and/or want to meet other WITI women at that event, just let us know so we can get it for you!

WTC presents: Business Strategies to Attract VCs
Sep 30 2005
San Francisco, California
WTC presents: Patent Protection and IP Strategy to Assure the VC Investor
Oct 7 2005
San Francisco, California
Women For Hire Career Expo
Oct 11 2005
Chicago, Illinois
Digital Life
Oct 14 2005-Oct 16 2005
New York, New York
WTC presents: Development Strategy
Oct 14 2005
San Francisco, California
Health magazine's Race for Women 5k Race and Yoga Festival
Oct 15 2005
Brentwood, California
Develop and Market Better Products Faster
Oct 18 2005-Oct 19 2005
Los Angeles, California
Women For Hire Career Expo
Oct 18 2005
New York, New York
WTC presents: Positioning Science in a Commercial Market
Oct 21 2005
San Francisco, California
Women's Game Conference
Oct 26 2005-Oct 27 2005
Austin, Texas
Serious Games Summit
Oct 31 2005-Nov 1 2005
Arlington, Virginia
2005 WTC Entrepreneur Venture Conference
Nov 1 2005
Silicon Valley, California
Open Source Business Conference East
Nov 1 2005-Nov 2 2005
Boston, Massachusetts
Women's Global Leadership Conference in Energy and Technology
Nov 3 2005
Houston, Texas
Employee ROI Exec. Symposium for Women Business Leaders
Nov 4 2005
Washington, District of Columbia
Women in Leadership Summit
Nov 6 2005-Nov 9 2005
San Francisco, California
Employee ROI Exec. Symposium for Women Business Leaders
Nov 26 2005
Chic, Illinois
Employee ROI Exec. Symposium for Women Business Leaders
Jan 26 2006
New York, New York
WTC presents: Laying the Groundwork for Stem Cell Commercialization
Feb 7 2006
San Francisco, California

For more information and discounts

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