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Two Big Urban Work Myths
By Alyse Hart
If you're mildly miserable, totally disgruntled, fearful, or just overwhelmed, you're in good company. Millions of people are asking themselves why they've bought into company dogma, their boss's crap, and the idea of working 5-7 days a week; on call virtually 24/7. Seriously wondering "how did this happen to me?"
The answer is simple: you wanted success, and you bought into the American dream of being a hard-working, solid citizen. You thought you were doing the right thing choosing the field you did. Maybe it offered stability and security or glamour. Now what seemed like a smart strategy is getting old.
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Are you ready to transform your life and/or your career, but need help figuring out "what next?" Do you know that there must be "more to life," but you aren't sure how to go about finding it? Do you want to join the journey to financial success by making a commitment to uncover and eliminate unconscious barriers to your success? If you answered YES to any of these questions, please join us for a WITITalk Teleclass. Participants in these teleclasses have made major changes in their lives, after just the first class!
Career Imperative: Brand You
By Nina Burokas
What Is Branding?
Branding is the marketing equivalent of the 'killer app'. To quote business management guru Tom Peters: "Brands are everything." But what is a brand? "Brand" is derived from the English "torch", a trademark or mark identifying a product or manufacturer. In practice, branding involves the communication of a set of expectations, or a selling proposition. Kellogg on Branding author and marketing professor Tim Calkins notes that the fundamental aspect of a brand is the set of associations linked to it. In the marketplace, your brand is your reputation.
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Nina, as a WITI Member, submitted this article to WITI for publication. Do you have expertise to share? WITI gladly accepts submissions for publication. For more information or to make a submission, please visit the Members' Area.
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Eat Fat Without Fear?
By Mellanie Hills
Have you heard the news? A diet low in fats, contrary to what you've always heard, won't save women from heart disease, or from breast cancer or colon cancer either. That's according to an 8-year, $415 million US-government funded study. Are you confused? Does that mean you can eat fats without fear?
Not so fast. If you're tempted to take these results to heart, don't. This study had a number of critical flaws, meaning that it would be a mistake to generalize it to the total population of women.
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Women on the Move
Only the Good Die Young in Exhibit Honoring Killed Advertising.
Award-winning copywriter Leslie Goodbar had two technology campaigns exhibited in a New York gallery as part of "The Night of the Living Dead," a showcase recognizing creative advertising killed before seeing the light of day. The One Club, which also puts on one of advertising's most respected award competitions, sponsored the show to honor and promote creativity in an industry where some of the best work, due to financial reasons or otherwise, often meets an untimely demise.
Leslie's print campaign entitled "Moments" was created with art director Pia Abbott for Mitsubishi Presentation Products to promote a new digital software for photo labs. The ads successfully developed a creative twist on the idea of ease-of-use, but launching the actual product apparently proved a bit more difficult, so the ads never went to print.
The TV spot, created while at Ayzenberg Group for Allpets.com, brought to life the idea that pets are people too. Although never broadcast, the concept apparently may have more longevity in the end than the website, which unfortunately did not survive the dot-com bust. Both campaigns from the exhibit can be viewed at http://www.zippercreative.com/itsalive.html.
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WITI Marketplace
Featured Business: Marketing Frontiers, Inc.
Marketing Frontiers is a San Diego-based firm that specializes in marketing and business development services for the life sciences industry. Our clients include manufacturers of products and contract service providers. Our approach focuses on you and your customers with the goal of creating effective strategies to enable and support your business.
For more information, please visit www.marketingfrontiers.com, or call (858) 433-1512.
Is your business in the WITI Marketplace? Do you have a special offer for WITI members or would you like to be a featured business in a future issue of the Strategist? We'd love to hear from you!
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Partner Events & Announcements
ETech Conference 2006
ETech, the O'Reilly Emerging Technology Conference, frames the ideas, projects, and technologies from innovators and lead users into a coherent picture to learn from and build on. ETech 2006 brings a thousand creative spirits and open minds together to dig into the idea of the "Attention Economy": How can we filter, access, visualize, and remix the immense amount of digital data now flooding our lives? The coming technical challenge is not about generating content, but doing something meaningful with it. ETech happens March 6-9, 2006 at the Manchester Grand Hyatt in San Diego, California.
WITI Members: A 10% discount is available. Visit the Member's Area for the promo code.
For more information, http://conferences.oreillynet.com/etech/. See you at the Conference!
Blog Business Summit
Confused about what blogs and RSS are all about, and why they've become such a big deal for thousands of small businesses as well as big corporations like IBM, Microsoft, and General Motors? Want to know how blogging and syndication can bring you more visibility and customers? At our Essentials of Business Blogging Seminar, you'll learn:
- What is a blog? Discover how blogs differ from a regular Web sites, and the key advantages they offer.
- Why blogs are getting so much attention? See why something that started as a system for creating online diaries has evolved into a powerful platform for business.
- How to take advantage of blogs? Get all the "how to" instruction you need to start blogging now.
WITI Members: A $50 discount is available. Visit the Member's Area for the promo code.
For more information, http://blogbusinesssummit.com/seminars/. See you at the Summit!
Key Women in Energy Awards
The nomination deadline for the prestigious 3rd annual Key Women in Energy-Americas awards is March 1, 2006. The awards annually identify, recognize and honor up to 100 women for individual excellence in their work in, or support work for/with, the energy sector. Seven (7) categories include Leadership, Pathfinders/Trailblazers, Visionary, Wisdom, Innovation/Creativity, Teamwork (new) and Potential. The Pathfinders/Trailblazers award is also given for lifetime achievement. The Potential award, to encourage future leadership, is only for new-hires to the energy area since 1 January 2002. The award recongizes excellence across the entire energy value chain (oil, gas, power, nuclear, hydro, hydrogen, wind, nanotechnology, generation, transmission, E&P, research & development, academics, government, associations, etc.). Judges are respected energy executives and often past honorees. Self-nomination is permitted.
Nominations and previous honorees are available online at www.keywomeninenergy.com. A PDF format nomination is available online (http://www.keywomeninenergy.com/images/pdfs/nominationform2.pdf). Nominations may be electronically submitted at http://www.keywomeninenergy.com/index.php?option=com_mosforms&Itemid=100.
For more information, http://www.keywomeninenergy.com. See you at the Awards!
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WITI Works
eClasses
Learn a new skill or brush up on something you already know. eClasses are convenient, flexible, and affordable. Instructor-led courses ensure someone is available to help you with assignment questions, provide you additional resources, and keep you up-to-date with rapidly changing internet technologies. See www.witi.com/center/eclasses/ for current offerings. WITI Members: See the Members' Discount page for the promo code to receive special pricing.
WITI4HIRE
Accelerate Your Career! - Companies that get it are searching the resume database at WITI4Hire every day. Don't be overlooked! So, whether you are actively seeking a job or just open to great possibilities, add your resume today (FREE for members AND non-members, and confidential too!) to be noticed by companies like New York Times Digital, Best Buy, Altiris, Southern California Edison and GOJO Industries, Inc. Don't want to wait? Visit WITI4Hire and search for your next job!
WITI HALL OF FAME
 The WITI Hall of Fame was established in 1996 by WITI to recognize, honor, and promote the outstanding contribution women make to the scientific and technological communities that improve and evolve our society.
Thank you to everyone who nominated women for the 2006 Hall of Fame inductions. The nomination information for 2007 will be available this summer.
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Make sure you are getting just the email announcements from WITI that you want to receive. Please visit http://www.witi.com/mail_preferences/ to update your mailing options.
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Job Spotlight
Open to a great opportunity?
Westell Technologies has teamed up with Criterion Research to fill the following positions:
Sr. Software Design Engineer (Windows CE), - (sal up to $100K)
This position reports to the Development Engineering Manager, and requires a minimum of five years software design experience. A bachelor's degree in Computer Science, Computer, Engineering, or Electrical Engineering is required; a Master's Degree in Engineering is preferred. Expertise of the Windows CE operating system and experience implementing Windows CE applications is necessary. Strong communication skills to work directly with customers and support application SW developers.
Sr. Software Design Engineer (IP Network Security), HR-804D (Salary is Wide Open!!!)
This position reports to the Development Engineering Manager, and requires a minimum of five years software design experience. A bachelor's degree in Computer Science, Computer, Engineering, or Electrical Engineering is required; a Master's Degree in Engineering is preferred. Architect and implement IP security mechanisms for a consumer networking device. Must be able to evaluate existing and planned designs for IP security weaknesses, and develop solutions to resolve those weaknesses.
Westell Technologies is currently seeking top-flight individuals! For more information about these positions, please contact Sheryl Shepherd at [email protected].
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Upcoming Network Events:
"At a recent WITI Boston event, I met a former client from 10 years ago when I worked for another company. We sat together at the meeting and got re-acquainted. Since then, my former client has introduced me to several IT executives at their firm to generate interest in our services, which may lead to new business. This demonstrates that networking and participating in WITI events can have very positive results...both professionally and personally."
-- Steffani Lomax, Vice President and Co-founder, Software Success Partners
March 1 - Houston
Entrepreneurship: Is it for you? Resources and Tools to get you Started
March 7 - Portland
Networking Social and Wine Tasting
March 7 - Orange County
Transforming Stress into Success
March 8 - Boston
Women Innovators & Entrepreneurs -- Sponsored By: Sun Microsystems
March 14 - Los Angeles
WITI Los Angeles Networking With Featured Speaker Alyse Hart
March 16 - Research Triangle Park
Taxes 2005
March 21 - San Diego
"STAND OUT!: Effectively Marketing Yourself"
March 30 - Atlanta
WITI Leadership Council & Executive Advisory Committee Meeting
March 30 - Atlanta
Happy Hour - Networking
April 4 - Portland
Negotiation Skills
April 11 - Boston
The Power of Differences: A New Gender & Diversity Communications Workshop for Women and Men
April 18 - Boston
RFID & The Supply Chain - Why Should it Matter to You? Sponsored by AMR Research
April 27 - Atlanta
Panel Discussion: How You Interact Markets Yourself.
April 27 - Research Triangle Park
Kathy Hill
May 2 - Portland
Public Speaking Workshop
May 3 - Las Vegas
WITI Las Vegas Launch Celebration
May 18 - Research Triangle Park
TBD
June 6 - Portland
Ice Cream Social
June 15 - Research Triangle Park
TBD
June 26 - Atlanta
Workshop On Leadership
June 27 - Atlanta
Networking Event- Panel Discussion
July 13 - Atlanta
Summer Social & Wine Tasting
More information about network events in your area is available on our website.
WITI @ ...Keeping you up-to-date on where you'll find WITI!
[email protected] keeps you up to date on where you will find WITI partners, WITI discounts, WITI women attending industry events. Visit the Members area of the WITI website for priority discount codes for these events. If you want a discount to an event you will be attending and/or want to meet other WITI women at that event, just let us know so we can get it for you!
SVASE & TiE Silicon Valley JOB FAIR for Emerging Growth Companies!
Mar 2 2006
Santa Clara, California
ETech: O'Reilly Emerging Technology Conference
Mar 6 2006-Mar 9 2006
San Diego, California
Blog Business Summit
Mar 16 2006
Los Angeles, California
IDC Outsourcing Forum East
Mar 28 2006-Mar 29 2006
New York, New York
Interop Las Vegas
Apr 30 2006-May 5 2006
Las Vegas, Nevada
AIIM On Demand 2006
May 16 2006-May 18 2006
Philadelphia, Pennsylvania
IDC IT Forum & Expo: IT-Enabled Business Transformation
Jun 14 2006-Jun 16 2006
Boston, Massachusetts
C3 Expo (Corporate & Channel Computing Expo)
Jun 27 2006-Jun 29 2006
New York City, New York
For more information and discounts
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