Press Release


Nicolle Aleman

New STARR™ Social Media Professional Certification Program and Social Media Skills for Tech Professionals Certificate Course Aim to Close the Social Media Skills Gap

LOS ANGELES, CA - June 12, 2017 - Today, WITI (Women in Technology International), in partnership with Made to Order Agency (MTO), aim to change the growing social media skills gap facing companies and employees with two new online education programs launching at the Annual Women in Technology Summit in San Jose, California: the STARR™ Social Media Professional Certification Program and Social Media Skills for Tech Professionals certificate course.

The social economy is worth an estimated $1.3 trillion dollars (McKinsey Global Institute) yet very few companies -- or people -- are anywhere near achieving the full potential. According to research by Capgemini Consulting with MIT Center for Digital Business, 77% of companies considered missing digital skills as the key hurdle to their digital transformation and creating a �"war for talent”.

The STARR Social Media Professional Certification program is a complete course, everything social media professionals, marketers and content creators need to know to use social media to establish and lead a world class social program. And the Social Media Skills for Tech Professionals certificate course gives professionals outside of the social media industry the skills they need to be competitive in today’s digital world where reputation management is a requirement for everyone from job seekers to aspiring thought leaders.

"When organizations invest in social training, they open up a wide-range of opportunities and equip their company -- and employees, for success in the Digital Age,” said Gretchen Fox, CEO and founder of MTO Agency, a full-service digital agency that helps companies reach their social potential.

�"A strong social media presence is essential to be competitive in today’s technology marketplace,” said David Leighton, president of WITI (Women in Technology International). �"Technology companies are putting more weight on soft skills like interpersonal communication and community building, and our programs with MTO Agency are designed to give people these valuable skills to raise their professional profiles.”

About The Course

The STARR™ Social Media Certification program is a self-directed online education program, available 24/7 and comprised of 10 Modules of over 50 lessons covering:

Upon completion, the program provides certification, ongoing training, and support modules designed to help continue to evolve and scale social efforts. In addition, the STARR™ program touches on the emerging need for multi-device, multi-platform social media engagement to help prepare today’s professionals for the current and future social landscape.

The course is available to the public. Attendees of the Women in Technology Summit will receive special introductory pricing for the certification program. Those interested should visit to learn more.

About WITI

Founded in 1989 by Carolyn Leighton, WITI (Women in Technology International) is a leading worldwide authority on women in business and technology. For nearly 30 years, WITI has consistently been a clear voice advocating women’s contributions to the tech industry, inspiring them to pursue STEM careers and actively working with corporate partners to create a culture of equality. To learn more, please visit and follow us on Twitter and Facebook.

About MTO

Founded in 2013 by Gretchen Fox, MTO (Made to Order Agency) is a social-first full-services agency servicing startups to Fortune 500 companies. The MTO team created The Social System, a 5 step process for social media and has developed proprietary methodologies including the Emotigraphic Profile™ and the STARR™ method and scale to rate the social proficiency of organizations. To learn more, please visit and connect with us on Facebook.