Aurelie Guerrieri is a leading global growth catalyst and an expert in marketing strategy and innovation.
Aurelie is the Founder & CEO of Akila One, a growth-scaling consultancy working with CEOs of digital upstarts, unicorns and veterans such as IAC, Cheetah Mobile, Rakuten, LoopUp (IPO’d), Madison-Reed, Udacity, or SimplyHired (sold to Indeed). Recently, Akila One helped Inventhys (IBM IoT channel) evangelize successful business models in IoT, MobPartner penetrate the US and get sold to Cheetah Mobile, Viber launch in-chat m-commerce, Deloitte understand the impact of digital innovation on pharma, and IAC increase its apps monetization double-digits.
Aurelie began her career with McKinsey & Company in Paris covering the telecom and retail sectors. From there, she moved to QuinStreet, the publicly-held leader in performance marketing technologies, where she had P&L responsibility for the Health Care, Women and Education business units. Aurelie then helped build SendMe into the leading mobile content provider in the US, with over $120M in revenues, as their CMO and EVP Corporate Development. Instrumental in the acquisition of MobPartner by Cheetah Mobile in 2015, she was recruited to become Vice-president of Global Marketing Solutions at Cheetah Mobile, overseeing worldwide B2B marketing and business development.
Aurelie has been named to Briz Media Group’s Connectors, a network of the best and brightest influencers and power players in the communications and marketing industries.
Aurelie has also served as President of Women in Wireless, where she has launched 12 international outposts and grown the organization to more than 12,000 members worldwide.
Aurelie is the author of The Mobile Native’s Guide to Marketing, published with AppAnnie. She is often asked to provide expert commentary in media including Forbes, VentureBeat, AdExchanger, Mobile Marketer, Appedus and The Drum, where she created the popular Mobile Native column. Recently, she has been a featured speaker at Mobile World Congress, Mobile Growth Summit, GrowthStack, IoT Grand Slam, eTail West, Casual Connect Asia, the Global Mobile Game Conference, Mobile Apps Unlocked, the Global Mobile Internet Conference, Women in Technology International, the M1 Summit and the Global Mobile Game Developer’s Conference.
Aurelie holds an MBA from the College des Ingenieurs and an MSc in Engineering Chemistry from École Nationale Supérieure de Chimie de Paris.
In 2016, she was named one of 25 Mobile Women to Watch by Mobile Marketer, considered the most prestigious award for female executives in the mobile marketing industry.