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WITI Santa Barbara Regional Network
Demystifying Social Marketing

Tuesday, October 30, 2012
6:30 - 9:00 PM

It is with great pleasure that we announce the next event of the WITI network in Santa Barbara, California!

We invite you to join us for an enticing event on one of today’s hottest topics: Social Media and Marketing!

Ever been confused about Social Marketing? Wondered if your plan was effective or not? Been unable to keep up with the rapid changes in Social Marketing?

Lorin and Tom will first wipe away all the noise and confusions associated with social and Internet marketing. Then they will look at why you should put a social and Internet marketing plan in place for yourself or your business right away. Finally they will look at how you can build a plan and strategy that can be implemented quickly, efficiently and affordably. You will walk away from this session with a whole new perspective on social and Internet marketing, its importance and how it can be practically implemented with great results!

Our event will be held at the University of California, Santa Barbara, where you will meet great women and men who share a passion for technology and a desire to enhance their careers. It will be an inspirational and fun evening of refreshments, networking, and a dynamic keynote duo of speakers.

Bring your questions for Tom and Lorin. We look forward to seeing you at the event!

About Our Speaker(s)

Lorin Burton is the co-founder and President of Social Marketing Noise (www.socialmarketingnoise.com) whose mission is to assist small and medium sized companies to rapidly expand their business through the effective use of social and internet marketing, and the implementation of a simple and successful digital strategy.

Lorin is a career entrepreneur having been the co-founder of several startup businesses in the tech arena and is also active in several philanthropic projects that improve literacy, handle drug abuse and raise awareness of human rights.

Tom Burton currently is the Chief Strategy Coach at Social Marketing Noise as well as the CEO of Spark Interactive (www.sparkinteractive.com). Spark creates video-driven social web sites for brands, celebrities and media companies that allow their prospects, customers and fans to interact, engage and create an online community.

Tom is also a serial entrepreneur and sold his last company to Intuit in 2008. While at Intuit, Tom became one of the early pioneers of social marketing. Tom holds a BS in Computer Science from UCSB.

Tom and Lorin are long-time Santa Barbara residents and Lorin is the Social Media Chair for WITI Santa Barbara.

Event Date and Venue

This event will be held from 6:30 - 9:00 PM on Tuesday, October 30, 2012 at:

    UCSB, College of Engineering
    Engineering Science Building, Room 1001
    Santa Barbara, California 93106

Parking is $3 in Lot 10 near the Engineering Science Building. Admission to the event has been discounted to cover your cost of parking.

A special discount is available for UCSB students at a rate of $10/person. Email [email protected] for discount code.


Pre-registration for this event is closed and on-site registrations will not be accepted.

Contact Us

For more info regarding registration or event details, please contact Jill Bromund ([email protected]).

For more details about pre-registration, contact Tech Support.