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WITI San Diego Regional Network
Speaker Series Workshop: "Creative Strategic Planning: Planning Instead of Reacting"

Tuesday, October 4, 2005
7:30 AM - 9:30 AM

WITI San Diego presents a Speaker Series Workshop:

"Creative Strategic Planning: Planning Instead of Reacting", an interactive workshop presented by Jan Loomis, RJL Consulting.


Too often businesses are in reactive mode—putting out fires, acting on input from employees and outsiders, following fads and the “latest” management philosophy. As a result the business spends too much time off message and not enough time working towards sustainable profitability.

The cure for this problem is creative strategic planning done on a regular basis and involving all employees. Strategic planning needs to become integral and ongoing in the business not a “nice to have” shelved for lack of time.

Discussion points include:

a. Recognizing the lowest common denominator of your business
b. Identifying your market/industry success factors
c. Finding the forces driving change in your business/industry
d. Doing a branding audit.
e. Discovering a sustainable competitive advantage
f. Facing hard truths
g. Developing momentum
h. Following up

About Our Speaker(s)


Jan Loomis
RJL Consulting

Bio of Jan Loomis, Principal, RJL Consulting:

RJL Consulting (RJLC) works with clients to identify the market and industry success factors, threats and opportunities facing their businesses. Once the forces driving change have been identified, RJL Consulting helps clients coordinate this valuable information into actionable knowledge that can drive company vision and goals. RJLC develops new business plans, grant proposals, training, strategic marketing plans and new branding campaigns that really work for companies.

Jan Loomis, RJLC’s principal, has twenty-plus years of business experience as a CEO, a COO and in senior executive positions. She is also a published writer with a number of articles for magazines and newspapers to her credit. She is a founder of the recently created San Diego Women’s Business Center of California (WBCC) and serves on its Executive Board of Directors.

Jan Loomis puts her well-developed problem solving skills and demonstrated ability to think critically, strategically and resourcefully to work for all of her clients. With her help, clients learn how to outperform their competitors and become more profitable businesses.

RJLC clients include The Daily Transcript/San Diego Source, LANGUISTICS, WBCC, The Celebration Church of Religious Science, National University and the Poway Chamber of Commerce. Recent projects include redesigning the San Diego Source Web site and managing its Community section content; a second successful grant proposal for the WBCC; a business plan for LANGUSITICS; public relations efforts for The Celebration Church, grant review of National University and a planning retreat for the Poway Chamber of Commerce.

Loomis earned a Bachelors of Art in Fine Art from Scripps College in Claremont, CA.

Event Date and Venue

This event will be held from 7:30 AM - 9:30 AM on Tuesday, October 4, 2005 at:

    Avanir Pharmaceuticals Conference Center
    11404 Sorrento Valley Road
    San Diego, California 92121

7:30AM - 8:00AM: Registration/networking/breakfast
8:00AM - 9:30AM: Program/Q&A


Pre-registration for this event is closed and on-site registrations will not be accepted.

Contact Us

For more info regarding registration or event details, please contact Jennifer Beckey (858-344-3825) ([email protected]).

For more details about pre-registration, contact Tech Support.