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WITI San Diego Regional Network
The New Era of Branding

Wednesday, September 30, 2009

In the current economic environment, a strong brand is more important than ever. However, brands aren't what they used to be. Across almost all industries, brands are having a hard time sustaining price premiums and companies are cutting back when they should be investing. How can you protect your brand and grow your business? A new era of branding is emerging.

We will discuss how to build a stronger, recession proof brand and position you to drive greater sales and profits. Today, it's critical that brands have a better dialog with their customer. Traditional branding isn't enough to expand that dialog and social media has opened huge opportunities and raised major issues for brands. For some, it will help drive growth in your business and for others it could be disaster. Learn how to better position your brand for the next 12-24 months and see if your brand is ready to incorporate social media as a way to better reach your target customers.

About Our Speaker(s)

Miro Copic Bio

Miro Copic is a co-founder and principal at BottomLine Marketing, a business and marketing strategy consulting firm. BottomLine specializes in helping organizations develop effective strategic brand platforms and marketing strategies that drive profitable business growth, with a focus on ROI.

Over his 20-year senior marketing, sales and general management career, Miro has successfully developed and launched a broad array of brands and businesses with leading multinational corporations, start-ups and turnarounds. BottomLine Marketing has helped clients in the entertainment, technology, consumer and non-profit sectors. Clients include DIRECTV, NTN Communications (interactive games), ProFlowers, Sperian Protection and the San Diego Museum of Art.

Prior to launching his consulting career, Miro was Chief Marketing Officer at Hasbroís Wizards of the Coast division where he developed a successful portfolio strategy that generated sales 30% ahead of plan. Miro also served as Chief Marketing Officer of News Corporationís SKY Latin America satellite TV service where he launch the most successful multi-channel television service in Latin America, reaching over 1 million subscribers in 24 months and taking the business from zero to over $250 million in revenues.

At Savoy Brands (Beatrice Foods), Miro turned around once leading snack brands against global competitors; growing revenues over 40%, helping the company turn its first profit in 5 years, regained lost share and re-established brand preference in all markets. Savoy brands operated in 10 countries in Latin America and the Caribbean . He started his career at Frito-Lay where he held a number of senior level marketing positions both domestically and internationally, running such high profile brands as Layís, Ruffles and Cheetos. He also ran channel marketing and was responsible for all channels of trade outside supermarkets such as club stores, mass merchants and convenience/gas retail.

Miro earned his MBA from Harvard Business School and a MPP (Master in Public Policy) from Harvardís Kennedy School of Government. He earned B.A. in Economics and International Relations from the University of Southern California. He currently teaches a course on branding in the MBA program at San Diego State University . He serves on two private company boards as well as several non-profits including the Jackie Robinson YMCA and the Harvard Business School Alumni Association.

Event Date and Venue

This event will be held from 11:45AM-1:30PM on Wednesday, September 30, 2009 at:

    Fish & Richardson PC campus
    12390 El Camino Real
    San Diego, California 92130

11:45 AM - 12:15 PM Registration/Lunch/Networking
12:15 PM - 1:30 PM Program/Q&A


Pre-registration for this event is closed and on-site registrations will not be accepted.

About Our Partner(s)

Fish & Richardson is a leading global law firm practicing in the areas of intellectual property, litigation, and corporate law. With more than 450 attorneys and technology specialists in 11 offices in the United States, and an office in Germany, the firm is unlike any other law firm in the world. Founded in 1878, the firm represented Thomas Edison, Alexander Graham Bell, and the Wright Brothers. For 130 years we have served great innovators, helping to protect countless ideas, nurture discoveries, and bring new concepts to market.

Contact Us

For more info regarding registration or event details, please contact Carey Harrington ([email protected]).

For more details about pre-registration, contact Tech Support.