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WITI Santa Barbara Regional Network
The Secret of a Metrics-Based Approach to Marketing and Sales

Tuesday, February 26, 2013
6 pm to 9 pm

The secret of a Metrics-Based Approach to Marketing and Sales
How Market leader Rightscale uses this process to assure success!

Are you looking to drive more leads? Grow your revenue? Increase profitability? Using a metrics-based approach can help you get there. Hear from Michael Crandell, (RightScale CEO) Ida Kane (CFO) and Kim Weins (VP Marketing) on how they use a variety of metrics to measure the success of sales and marketing activities.

We’ll help you decode important metrics like traffic, leads, conversions, customers, profitability and churn that are important in driving business results. We’ll share our top tips to help you incorporate a metrics-based approach in your own business. You’ll also have a chance to ask questions of a panel of RightScale executives and managers to get answers to your pressing questions.

Join us for a night of insider information on the top marketing and sales techniques from some of the most successful executives in Santa Barbara.

About Our Speaker(s)

Michael Crandell is the CEO and a founder of RightScale, where he provides the vision and direction for the company as it pioneers innovative ways to bring the power of cloud computing to any organization. Crandell is a frequent speaker at cloud computing industry conferences, and he has played a major role in helping establish and promote openness and transparency in the cloud market. Prior to RightScale, he served as CEO at several Internet software-as-a-service (SaaS) companies and as executive vice president at eFax.com. Crandell received his B.A. from Stanford University and completed graduate studies at Harvard University.

Ida Kane is the chief financial officer (CFO) of RightScale and is responsible for the overall financial strategy of the company. She also directs RightScale's legal and administrative operations. Most recently she served as CFO and SVP of NASDAQ-listed thinkorswim Group Inc., a leading online brokerage and investor education firm, until its sale to TD AMERITRADE. Before thinkorswim she was a divisional CFO and VP of Operations at FranklinCovey. She also held various executive-level financial and operational management positions for other publicly traded and private companies. Kane received her M.B.A. and bachelor's degree in Accounting from the University of Miami, Florida, and earned her CPA license from the State of Florida.

Kim Weins is the vice president of Marketing for RightScale, where she helps build awareness of RightScale and demand for its award-winning cloud management solution. She has held executive marketing positions at a variety of enterprise software startups as well as public software companies. Most recently, as senior vice president of Marketing at OpenLogic, she helped evangelize and drive demand for open source and cloud technologies at large enterprises worldwide. She has also consulted as interim CMO at a variety of high-growth startups and she blogs frequently on lean marketing topics. Weins received a B.S. in engineering from Duke University.

Event Date and Venue

This event will be held from 6 pm to 9 pm on Tuesday, February 26, 2013 at:

    RightScale, Inc.
    402 E. Gutierrez Street
    Santa Barbara, California 93101

5:30 Doors Open
6:00 - 6:45 Networking
6:45 - 8:30 Panel
8:30 - 9:00 Networking


Pre-registration for this event is closed and on-site registrations will not be accepted.

About Our Sponsor(s)

Sponsored by RightScale. RightScale cloud management enables organizations to easily deploy and manage business-critical applications across public, private, and hybrid clouds. RightScale provides efficient configuration, monitoring, automation, and governance of cloud computing infrastructure and applications. Since 2006, millions of servers have been launched with the RightScale solution by leading enterprises including the Associated Press, CBS Interactive, Intercontinental Hotels Group, PBS, and Zynga.

Contact Us

For more info regarding registration or event details, please contact Tommie Barnett ([email protected]).

For more details about pre-registration, contact Tech Support.