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WITI Silicon Valley Regional Network
The New Era of Branding

Wednesday, February 16, 2011
6:00 - 8:00

In the current economic environment, developing a strong brand is more important than ever. However, brands aren't what they used to be. Across almost all industries, brands are having a hard time sustaining price premiums and companies are cutting back on marketing budgets when they should be investing. However, your brand is now living in a 24/7 world. How can you protect your brand and grow your business? A new era of branding is emerging.

We will discuss how to build a stronger, recession proof brand and position you to drive greater sales and profits, regardless of economic environment. Today, it's critical that brands have a better dialog with their customers. Traditional branding isn't enough to expand that dialog and social media has opened huge opportunities and raised major issues for brands. For some, it will help drive growth in your business and for others it could mean disaster. Learn how to better position your brand over the next 12-24 months and see if your brand is ready to incorporate social media as a way to better reach your target customers. You might be surprised that your brand is not ready for prime time, no matter what your boss thinks!

About Our Speaker(s)

Bio of Miro Copic, Principal, BottomLine Marketing LLC:

Miro Copic Bio

Miro Copic is principal and co-founder of BottomLine Marketing, a business and marketing strategy consulting firm. BottomLine Marketing helps companies develop strategic brand platforms and marketing strategies that drive profitable business growth, with a focus on ROI.

Over his 20-year senior marketing, sales and general management career, Miro has successfully developed and launched a broad array of brands and businesses with leading multinational corporations, start-ups and turnarounds. BottomLine Marketing has helped clients in the entertainment, technology, consumer and non-profit sectors. Clients include DIRECTV, ProFlowers.com, Sperian Protection and Smith & Noble.

Prior to launching BottomLine Marketing, Miro was Chief Marketing Officer at Hasbro’s Wizards of the Coast. Miro also served as Chief Marketing Officer of News Corporation’s SKY Latin America satellite TV.

Miro earned his MBA from Harvard Business School and a MPP (Master in Public Policy) from Harvard’s Kennedy School of Government. He earned B.A. in Economics and International Relations from the University of Southern California. He currently teaches a course on branding in the MBA program at San Diego State University . He serves on two private company boards as well as several non-profits including the Jackie Robinson YMCA and the Harvard Business School Alumni Association.

Event Date and Venue

This event will be held from 6:00 - 8:00 on Wednesday, February 16, 2011 at:

    Offices of Fish & Richardson PC/Tahoe Room
    500 Arguello Street, Suite 500
    Redwood City, California 94063



6:00 - 6:30 Networking
6:30 - 7:45 Speaker presentation/Q&A
7:45 - 8:00 Announcements and networking


Pre-registration for this event is closed and on-site registrations will not be accepted.

About Our Partner(s)

Fish & Richardson, PC:

Fish & Richardson is a leading global law firm practicing in the areas of intellectual property, litigation, and corporate law. With more than 400 attorneys and technology specialists in 11 offices in the United States, and an office in Germany, the firm is unlike any other law firm in the world. Founded in 1878, the firm represented Thomas Edison, Alexander Graham Bell, and the Wright Brothers. For 130 years we have served great innovators, helping to protect countless ideas, nurture discoveries, and bring new concepts to market.

The firm prosecuted and litigated many of the fundamental patents of an industrialized America, serving corporations that created the cutting-edge technologies of the day: the telephone, the air-brake, the steam turbine, the automobile, and the radio. Frederick Fish, the firm's founder, was for many years the acknowledged leader of the patent bar of the entire country at a time when patents were more important than they had ever been. Today, the firm continues to represent great innovators working in cutting-edge technologies and has redefined IP law for a market that values IP as a fundamental business asset. Fish's elite legal team combines corporate, technical, and legal expertise to help clients maximize the value of their IP.

Contact Us

For more info regarding registration or event details, please contact Jennifer Beckey ([email protected]).

For more details about pre-registration, contact Tech Support.