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WITI Silicon Valley Regional Network
Mobile: Social, Local, What is Next?

Thursday, August 18, 2011
6:00 - 8:00 PM

Mobile was originally known for the hardware, such as the mobile devices that we all use and take for granted in today’s market. It has transitioned from the initial devices which were large and very expensive and used by few, to the broad array of devices across many different price points today.

It is everywhere. It is now 2% of the world’s GDP per a leading consulting firm. It is used on a global basis, with a diversity of networks and devices to provide connectivity and content. Our devices now know more about us than many of us might realize (from your contacts, communication, location and applications that are used). It might be social media updates via facebook or twitter, looking for a restaurant to meet your friends, or simply using the device to communicate, whether it is via voice, SMS or another application.

Join WITI and our panelists who represent diverse positions in the mobile ecosystem:

• Laura Chambers – Senior Director, PayPal Mobile
• Pam Deziel -VP Product Management- Software, Motorola Mobility
• Cheryl Goodman – Senior Director - Qualcomm MEMS Technologies (mirasol displays)
• Desiree Gosby – Chief Mobile Architect - Intuit

• Christina Trampota – Director of Product Marketing - Clickatell

About Our Speaker(s)

Bio, Laura Chambers:

Laura Chambers is senior director of PayPal Mobile with overall responsibilities focused on “mobilizing PayPal” and bringing outstanding PayPal applications and features onto the mobile platform. Chambers leads the design and development of PayPal mobile, ensuring excellent end-to-end mobile experiences for all PayPal customers. She also directs the development of mobile Web technologies and helps to develop and communicate PayPal strategy and financial plans across the organization. Laura oversees all of PayPal's mobile products and any new mobile initiatives.

Throughout her five year career at PayPal and eBay, Chambers has held numerous strategic roles in PayPal, Marketplaces, Skype and eBay Inc. Chambers headed PayPal’s funding mix product team and was a member of the strategy team, where she developed new product ideas and led several strategy projects for merchant services. Most recently, as the chief of staff at eBay Inc., Chambers developed and shaped executive communications and events and led critical business projects including customer retention and corporate strategy.

Prior to PayPal, Chambers worked for McKinsey & Company, focusing on strategy, financial performance improvement and organizational design/governance for the telecommunications/technology, financial services, airlines and retail industries.

Chambers received a master’s degree from Stanford Graduate School of Business and a bachelor’s degree in arts/commerce from the University of Melbourne.

Bio, Pam Deziel:

Pam Deziel is responsible for Motorola's product and carrier product management. Her teams work both internally and externally to deliver cadence, quality and competitiveness for Motorola's Android products.

Prior to joining Motorola, Ms. Deziel was vice president of software product management at Palm, driving product, services, competitive and go-to-market strategy for the 1.0 release of Palm’s award winning webOS platform, including operating system software, applications, cloud services and developer ecosystem. Previously, as senior director of platform product marketing at Palm, she developed product and business strategy for PalmOS, HotSync, applications, and developer tools. She held senior product marketing, partner marketing and corporate marketing management positions with Adobe Systems, Apple Computer, and Sun Microsystems. She holds a bachelor of science degree from Stanford University.

Bio, Cheryl Goodman:

Cheryl Goodman is the senior director of publisher relations for Qualcomm Inc. In this role, Goodman is responsible for forging connections in the publishing industry and facilitating their engagement in the wireless ecosystem. Currently one of Cheryl’s chief directives is to secure content for Qualcomm MEMS Technologies (QMT) mirasol® display-enabled e-readers. In addition, Cheryl oversees global marketing efforts for QMT, providing strategic insight to product development and product launches.

Prior to joining Qualcomm’s display division, she managed the industry analyst relations program and public relations for Qualcomm. Prior to joining Qualcomm, Cheryl served as the director of public relations and marketing for start-up Lindows.com, creator of a Linux-based operating system, and also led marketing for MP3.com. She has extensive experience in broadcast journalism, having served as the technology Web reporter for ABC affiliate KGTV and Web reporter for CBS affiliate KFMB.

Goodman is a frequent spokesperson for Qualcomm; she has been quoted in multiple publications and has spoken at top tier industry events such as The Digital Publishing & Advertising Conference, the Magazine Publishers Association’s Dimensional to Digital, M-Publishing, and DEMO 2009. Most recently she delivered a keynote address at O’Reilly Tools of Change for Publishing 2011. She also oversees QMT’s successful awards program, which includes honors such as the WSJ Innovation Award, PC Magazine Technical Excellence Award, EDN Innovation Award, Andrew Seybold Choice Award and finalist standing for the CES Innovation Awards and GSMA Global Mobile Awards.

Goodman attended San Diego State University, where she earned a bachelor’s in political science and television, new media and film. She was named the 2010 Marketing/Marcomm Leader of the Year by PRNews. In 2004, she was nominated for PR Leader of the Year by T-Sector Magazine.

Find Cheryl’s updates on digital publishing and portable device ecosystem at Qualcomm’s blog, OnQ, and via QMT’s Twitter feed, @mirasoldisplays.


Desirée Gosby:

Desirée Gosby is the Chief Mobile Architect for Intuit. Her responsibilities include providing technical guidance to the company’s mobile development teams, and designing and delivering shared services and components that accelerate the development of the company's 17+ mobile offerings. In the past she held the positions of Personalization Architect at SavaJe Technologies, developing the first context-aware and predictive mobile O/S and as a principal engineer in IBM's Knowledge Management Division, developing software to automatically categorize and store unstructured documents. Desirée has a combined Bachelor's degree in Applied Mathematics and Computer Science from MIT.


Bio, Christina Trampota:

Christina Trampota recently joined Clickatell as the Director of Product Marketing. She has held a variety of roles in her career across the mobile industry, primarily in marketing and business development. Her software experiences at SEVEN Networks and Good Technology worked across a variety of mobile devices, carrier channels and applications for both the enterprise and consumer markets. Previously, she worked for Motorola, focused on developing new value added services for the channels and AT&T in a variety of product and sales roles.

Trampota received a master’s degree from The University of Chicago Booth School of Business and a bachelor’s degree in business from The University of Texas McCombs School of Business

Event Date and Venue

This event will be held from 6:00 - 8:00 PM on Thursday, August 18, 2011 at:

    Fish & Richardson, P.C.
    500 Arguello Street, Suite 500
    Redwood City, California 94063



6:00 - 6:30 PM: Registration / Networking
6:30- 7:30 PM: Panel Discussion
7:30 -8:00 PM: Q&A


Pre-registration for this event is closed and on-site registrations will not be accepted.

About Our Partner(s)

Fish & Richardson, PC:

Fish & Richardson is a leading global law firm practicing in the areas of intellectual property, litigation, and corporate law. With more than 400 attorneys and technology specialists in 11 offices in the United States, and an office in Germany, the firm is unlike any other law firm in the world. Founded in 1878, the firm represented Thomas Edison, Alexander Graham Bell, and the Wright Brothers. For 130 years we have served great innovators, helping to protect countless ideas, nurture discoveries, and bring new concepts to market.

The firm prosecuted and litigated many of the fundamental patents of an industrialized America, serving corporations that created the cutting-edge technologies of the day: the telephone, the air-brake, the steam turbine, the automobile, and the radio. Frederick Fish, the firm's founder, was for many years the acknowledged leader of the patent bar of the entire country at a time when patents were more important than they had ever been. Today, the firm continues to represent great innovators working in cutting-edge technologies and has redefined IP law for a market that values IP as a fundamental business asset. Fish's elite legal team combines corporate, technical, and legal expertise to help clients maximize the value of their IP.

Contact Us

For more info regarding registration or event details, please contact Jennifer Beckey, Network Director, tel: 415-935-4727 ([email protected]).

For more details about pre-registration, contact Tech Support.