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WITI South Florida Regional Network
Interactive Marketing Research Workshop

Tuesday, January 22, 2008
5:45 pm - 8:00 pm

Make, buy, or sell? Answering the toughest question,‘should we pursue this new project or product', there is no doubt that Marketing Research is the marketing strategist’s and technologist’s tool to reduce uncertainty.

Inter-Tel Technologies, Inc., A Mitel Company will host the January 22nd event. You are invited to learn about the intriguing field of Marketing Research, appealing to women and men alike, and learn how focus groups are conducted. Guests are always welcome.

Often companies will attempt a new product introduction with minimal information and hope to achieve success, only to experience consequences pointing to insufficient market data. Further, companies today staffing a Marketing Research department, or outsourcing this function to Internet savvy business intelligence companies will be faced with uncertainty until valid Marketing Research is defined.

The evening will begin with a brief overview of the field of Marketing Research and the career choices of those who entered the field, namely Anita Kaplan, Qualitative Market Researcher for over 20 years. She will talk about the relevance to the technology field and how Marketing Research is used to solve strategic business decisions.

To share her qualitative research methods, Anita Kaplan will stage a live Focus Group with participants from the audience. This exercise will focus on the most pressing marketing problems faced within the participants’ respective organizations. She will be joined by a panel of speakers from Kaplan MRD: Arthur Kaplan, President, and Steve Marlow, Sr. Vice President.

Following this exercise, the panel of speakers will conduct the second part of the discussion on pursuing quantitative research alternatives, designed to provide the information necessary to respond to these business challenges. The evening’s presentation will allow time for answering questions and discussing your specific marketing research issues.

About Our Speaker(s)

Anita Kaplan, VP and Director of Qualitative Marketing Research at Kaplan MRD, has specialized in the field for more than 20 years, and spent 8 years working for General Foods Corporation utilizing all types of Marketing Research. She has developed unique skills in understanding consumers and customers and in identifying motivational techniques.

Arthur Kaplan is the President and Founder of Kaplan MRD since 1990. He has over 25 years of experience directing the Marketing Research for dozens of consumer and industrial brands for the firms Borden, General Electric, Black & Decker, and General Foods.

Steve Marlow, is Sr. Vice President of Kaplan MRD with over 25 years of experience. Formerly he was Research Director for Time, Inc., and held faculty positions at Fairleigh Dickinson Graduate School of Business.

Event Date and Venue

This event will be held from 5:45 pm - 8:00 pm on Tuesday, January 22, 2008 at:

    Inter-Tel Technologies, Inc., A Mitel Company
    1193 Newport Center Dr. West
    Deerfield Beach, Florida 33442

5:45 - 6:30 PM: Networking, hors d'ouevres and refreshments
6:30 - 8:00 PM: Panel discussion, Focus Group with audience participation, Q&A


Pre-registration for this event is closed and on-site registrations will not be accepted.

About Our Sponsor(s)

Inter-Tel Technologies, Inc., A Mitel Company, is a leading provider of communications solutions for a range of organizations – from the very small, single site offices to the multi-site, large enterprises. Following the merger with Inter-Tel, Inc. in August 2007, we now offer even greater choice and flexibility to our customers.

We offer customers a broad choice of solutions, from basic business communications to sophisticated unified communications, from pre-packaged to tailored applications, and from an outright capital purchase to a managed service. We recognize that the value of a communications solution is different for every business. Our portfolio of solutions are highly scalable, secure, easily managed, and optimized to meet the evolving communications needs of our customers. Mitel operates from over 100 locations in over 90 countries. We service our customers through a network of over 1,500 value-added resellers and partners.

Contact Us

For more info regarding registration or event details, please contact Ann Jakits ([email protected]).

For more details about pre-registration, contact Tech Support.