As yesterday's predictions become today's realities, companies find themselves in a challenging position to understand and assess new work styles, technologies and approaches to ensure success in a rapidly changing world.

In this webinar, Jennifer Adams, Head of Global Collaboration Markets at Plantronics, takes a vendor-neutral stance and shares insights and actionable information about how people really work, uncovered through a recent, global survey of 4,000+ people working in varied enterprise environments. Focusing on the pillars of people, places and technology, an approach Plantronics calls Smarter Working, Jennifer will also discuss new technologies and mobile collaboration best practices that can help amp-up business efficiency and improve ROI, while simultaneously improving the overall communications and collaboration experience.

Jennifer Adams serves as the Head of Global Collaboration Markets for Plantronics. In this role she directs strategic marketing for enterprise business products and solutions globally, including traditional office headset solutions, and unified communications and collaboration solutions. She also manages the Alliance Marketing team which works with the company's major strategic alliance partners. Additionally, Jennifer leads research efforts pertaining to user segmentation and understanding how shifts in enterprise communications impacts end users as it applies to technology adoption and consumption across work styles.

Jennifer joined Plantronics in 2006, working in the home office division for three years until it was integrated into the enterprise division and her focus shifted to global enterprise product marketing. While at Plantronics, Jennifer launched the Plantronics Unified Communications Portfolio in 2010, which continues to be the largest growth segment for the company, and spearheaded strategic marketing initiatives including the globalization of a Virtual Collaboration sales and marketing program designed to provide richer engagement with customers in order to ease transitions around communication evolution.

Prior to Plantronics Jennifer managed marketing at Celestron, a leading consumer optics manufacturer.

Jennifer holds a BA, Public Relations from the Annenberg School of Journalism at University of Southern California.