Virtual Events

Measuring Your Social Marketing and Branding Impact

Presenter: Pushpa Ithal

Are you putting effort into your social media marketing, but aren't seeing the results that you want? Perhaps it's due to the changing social media algorithms, so your content isn't getting the visibility it deserves. Are you sure exactly what you should be measuring on social media? Is it likes, followers, retweets, clickthroughs, or something else?

In this webinar, Pushpa Ithal, founder and CEO of MarkeBeam will share how to measure your social marketing and branding impact. This webinar is designed for experienced and new marketers alike and it will cover the following:

- Personal and corporate social branding
- How to increase organic reach
- Understand your campaign results and analytics

Pushpa Ithal is a strong supporter of women entrepreneurship and is passionate about building great products that help solve everyday problems. Pushpa has worked in engineering, product management, and marketing at startups and established companies in Silicon Valley before launching MarketBeam, an AI-driven personalized enterprise social marketing platform that utilizes untapped executives' and employees' social networks to dramatically increase reach, elevate brand, and nurture leads beyond the usual corporate channels.

Pushpa holds a Bachelors in Engineering and a Masters in Business Administration and resides in the Bay Area with her husband and two young children. When she's not busy being an entrepreneur or mom of two, she enjoys spending time outdoors hiking across the many beautiful trails that the Bay Area has to offer.

Connect with Pushpa via [email protected] or learn more about her company at