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WITI Women | Dana Todd

WITI Women Survey Questions and Responses:

1. What was your first job in technology?
I came originally from the advertising world, and worked with high-tech and biotech clientele. I discovered I had an aptitude and an interest in technology, and threw myself into learning about each of their specific industries (genomics, peripherals, software, etc.) to make myself a more effective marketing partner for them. So, it was a natural step to move to an interactive agency.

2. Who has been your most significant mentor? Why?
Hiram French, my first client when I started consulting. He believed in my wacky marketing ideas, and let me implement them for the various companies he's worked for over the years. He supported me when we had successes, and even when we didn't achieve our expectations. He's been a great source of business advice for me since he's been in high tech for 40 years, and I trust him implicitly to tell it like it is.

Recently, my business partner Marlene Matheson has been a source of inspiration and wisdom. I always go to her with the tough questions.

3. What has been your greatest challenge and what strategies did you use to overcome obstacles?
My greatest challenge these days has been finding balance in my life. I have great difficulty putting my personal life as high on my list of priorities as work. I'm still working on this particular issue, but I've at least made some strict rules for myself, like no work on weekends unless there's a true emergency. Usually, when I have an obstacle, I handle it head-on. I find that honest communication is the fastest way to resolve most situations.

Dana Todd answers these questions:
1. What was your first job in technology?
2. Who has been your most significant mentor? Why?
3. What has been your greatest challenge and what strategies did you use to overcome obstacles?
4. Who has been the most influential person in your life? Why?
5. What lessons have you learned that would be valuable to women beginning their careers in technology?
6. What new technology do you believe will have the most positive impact on the world in the next 20 years? The most negative impact?

On the lighter side:
1. If you could have dinner with any 2 people (living or not), who would they be?
2. What was the last book you read? What books do you love to recommend?
3. If you couldn't do what you are doing now, what profession would you choose?
4. What is your definition of success?

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