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WITI Women | Gay Warren Gaddis

WITI Women Survey Questions and Responses:

1. What was your first job in technology?
I founded T3 in 1989, when Austin was just emerging as a major high-tech market. Shortly thereafter, we began our now nine-year relationship with Dell Computer, which kicked-off our journey into the world of high-tech marketing. We now use the knowledge gained along the way on accounts like Rx.com and Jobs.com.

2. Who has been your most significant mentor? Why?
When I was 24, a man named Boone Powell made me director of public relations for Baylor University Medical Center and taught me I could do anything. Through him I learned the importance of listening to my instincts when making decisions, a skill that�s proved invaluable in my career.

3. What has been your greatest challenge and what strategies did you use to overcome obstacles?
Because T3 is really more of an extended family, my greatest challenge is finding the right people. We�re a bit unconventional. In fact, on any given day you�ll find either dogs or babies running around the office. So it�s important to find people who fit in with our group of innovative, non-corporate thinkers.

Since our hiring process is so painstakingly selective, we feel it�s necessary for each member of our management team to be involved. As a group, we decide on the person who we feel will give us the most dynamic work, who�ll play well with others on our diverse team, and who�ll always try to raise their own performance bar.

However, even with such stringent hiring practices, we can still make mistakes. For example, in 1995 I hired two people for T3�s key management team who turned out to be a bad fit. Once I realized their leadership style was potentially damaging to our agency�s goals, I immediately let them go, then met with each member of the staff, as well as each of T3�s clients, to begin rebuilding the trust I felt we�d lost.

Gay Warren Gaddis answers these questions:
1. What was your first job in technology?
2. Who has been your most significant mentor? Why?
3. What has been your greatest challenge and what strategies did you use to overcome obstacles?
4. Who has been the most influential person in your life? Why?
5. What lessons have you learned that would be valuable to women beginning their careers in technology?
6. What new technology do you believe will have the most positive impact on the world in the next 20 years? The most negative impact?

On the lighter side:
1. If you could have dinner with any 2 people (living or not), who would they be?
2. What was the last book you read? What books do you love to recommend?
3. If you couldn't do what you are doing now, what profession would you choose?
4. What is your definition of success?

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