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WITI Women | Isabell Maxwell

Isabel MaxwellIsabel Maxwell
President, CommTouch

Isabel Maxwell manages all sales and marketing activities for CommTouch and co-directs strategic business development. Prior to joining CommTouch, Maxwell co-founded The McKinley Group, creator of the pioneering Magellan online search engine. During her tenure with McKinley, Maxwell led international business development activities and served as senior vice president of corporate affairs and investor relations. She oversaw the transition of McKinley to a full subsidiary of Excite, Inc.

Prior to founding McKinley, Maxwell served as senior vice president of sales and marketing for Research on Demand, an international information brokering company in Berkeley, California. Maxwell brings over 15 years of international journalism and entertainment experience to CommTouch. Her accomplishments include production/direction for the Yorkshire and Southern Independent Television networks in the UK and feature film production for New World Pictures. She served on the Board of Directors of the British Academy of Film and Television Arts-LA from 1986-1998, and is a Fellow of the Royal Geographic Society (FRGS) of London and a long-time member of the National Union of Journalists (NUJ), U.K. Maxwell holds honor moderations in Jurisprudence and a B.A. and M.A. in history and modern languages from Oxford University.

Isabel Maxwell answers these questions:
1. What was your first job in technology?
2. Who has been your most significant mentor? Why?
3. What has been your greatest challenge and what strategies did you use to overcome obstacles?
4. Who has been the most influential person in your life? Why?
5. What lessons have you learned that would be valuable to women beginning their careers in technology?
6. What strategies do you use to maintain balance in your life?
7. What new technology do you believe will have the most positive impact on the world in the next 20 years? The most negative impact?

On the lighter side:
1. If you could have dinner with any 2 people (living or not), who would they be?
2. Define success in 10 words or less.
3. If you could only subscribe to 3 magazines, what would they be?
4. What was the last book you read?

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