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WITI Women | Leslie Butterfield

Leslie ButterfieldLeslie Butterfield

Dr. Leslie Butterfield, originally from Connecticut, has over twelve years of experience in the business-to-business software industry. She was most recently vice president of marketing for PowerBrief, Inc., a privately held ASP software developer for the legal industry. Dr. Butterfield was responsible for product strategy, marketing communications, brand management, and media and investor relations.

She joined PowerBrief in April, 2000 from BMC Software (Nasdaq: BMCS) where she was corporate web strategist. BMC Software, a Forbes 500 and S&P 500 company with revenues of over $1.5 billion, is a leading provider of systems management solutions. Dr. Butterfield joined BMC Software in 1994 as product marketing manager responsible for more than 100 products and later became senior manager of marketing operations until she joined the E-business team where she was responsible for internal and external web strategy.

Prior to joining BMC Software, she was worldwide marketing manager for Welcom Software and VP of marketing and sales for Texim Inc., both project management software vendors. As a founder of Texim Dr. Butterfield grew the company and successfully negotiated its acquisition in 1992 by Welcom. Butterfield holds a Ph.D. in communications and an master's in design theory from the University of Minnesota.

Leslie Butterfield answers these questions:
1. What was your first job in technology?
2. Who has been your most significant mentor? Why?
3. What has been your greatest challenge and what strategies did you use to overcome obstacles?
4. Who has been the most influential person in your life? Why?
5. What lessons have you learned that would be valuable to women beginning their careers in technology?
6. What new technology do you believe will have the most positive impact on the world in the next 20 years? The most negative impact?

On the lighter side:
1. If you could have dinner with any 2 people (living or not), who would they be?
2. What was the last book you read? What books do you love to recommend?
3. If you couldn't do what you are doing now, what profession would you choose?
4. What is your definition of success?

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