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WITI Women | Linda Peterson

Linda PetersonLinda Peterson

Linda Peterson, chief executive officer of InSync, has over 20 years experience in high-tech marketing and business management. Peterson is committed to helping high-tech and telecommunications companies create satisfied and loyal customers. This commitment compelled her to found InSync in 1992. Peterson's expertise is in helping companies build customer centered business processes and bring new products and technology to market.

Peterson has provided leadership in identifying emerging market opportunities, creating effective marketing strategies, establishing market intelligence programs, developing customer-centric requirement frameworks, and selling vertical solutions. Her skills include strategic planning, business process design, competitive analysis, solution selling,product management, product launches, channel development, pricing, packaging, positioning, market analysis, marketing communications. Her firm builds strategic alliances for clients to provide them acces to new markets, expand target customer market awareness, and extend their product functionality and service offerings. InSync partners include The Alliance Group International, The Brenner Group, and Matai.

Peterson has held management positions with such industry leaders as Hewlett-Packard, Sybase, Digital Equipment Corporation, Pacific Bell, Logic Works and Bechtel Corporation. She has a masters in business administration-marketing and a B.S. in finance from Golden Gate University. InSync clients include both established industry leaders such as Informix, Business Engine Software and Logic Works and E-Commerce start-ups such as The Fantastic Corporation, Zoser Systems, Bakers Street Technologies and Service Track Enterprises.

Linda Peterson answers these questions:
1. What was your first job in technology?
2. Who has been your most significant mentor? Why?
3. What has been your greatest challenge and what strategies did you use to overcome obstacles?
4. Who has been the most influential person in your life? Why?
5. What lessons have you learned that would be valuable to women beginning their careers in technology?
6. What new technology do you believe will have the most positive impact on the world in the next 20 years? The most negative impact?

On the lighter side:
1. If you could have dinner with any 2 people (living or not), who would they be?
2. What was the last book you read? What books do you love to recommend?
3. If you couldn't do what you are doing now, what profession would you choose?
4. What is your definition of success?

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