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WITI Women | Margaret Heffernan

Margaret HeffernanMargaret Heffernan
President and Chief Operating Officer

As president and COO, Margaret Heffernan oversees iCAST's production, programming and business development operations. Her career in multi-media includes film, television, radio, multi-media software and the Internet. Heffernan conceived of and produced CMGI's first multi-media Internet site, ZineZone, where she served as its president and CEO.

Heffernan began her career in Britain, where she worked with its leading writers and performers to produce films, documentaries and comedy programs for the BBC. Her most notorious program was a two man epic history of the French Revolution for the bicentennial. She then ran the Independent Program Producers Association and was a consultant to the independent film and TV production communities, including Bob Geldof's Planet 24 Production Company. In search of greater opportunity, Heffernan moved to the United States in the early '90s and began consulting for multi-media software companies.

She was a new product advisor to (among others) Twelve Tone Systems and Pilgrim New Media. She also served as vice president of acquisitions for Vertigo Development Group, where she spearheaded multi-media product partnerships with companies like Intuit, The Learning Company and Standard & Poor's.

Convinced the Web would evolve quickly from a print format into an entertainment medium, Heffernan decided she would use her production expertise to create an interactive, multi-media rich Web site. She joined forces with CMGI and soon delivered ZineZone, its first multi-media site. As president and CEO, Margaret grew a loyal audience with daily updated, customized content, state-of-the-art multi-media, self-publishing areas, live email chats and more. After a year of mastering the nuances of mult-media production on the Internet, ZineZone has been integrated into iCAST and now serves as the heart of its multi-media production operations.

Heffernan received a B.A. and an M.A. from Cambridge University, England. She is married with two children.

Margaret Heffernan answers these questions:
1. What was your first job in technology?
2. Who has been your most significant mentor? Why?
3. What has been your greatest challenge and what strategies did you use to overcome obstacles?
4. Who has been the most influential person in your life? Why?
5. What lessons have you learned that would be valuable to women beginning their careers in technology?
6. What new technology do you believe will have the most positive impact on the world in the next 20 years? The most negative impact?

On the lighter side:
1. If you could have dinner with any 2 people (living or not), who would they be?
2. What was the last book you read? What books do you love to recommend?
3. If you were to choose a different profession, what would it be?
4. What is your definition of success?

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