Sheigh Crabtree

VP of Audience Development, Perfect Market

Panel Discussion: Effective Social Media and the Social Enterprise

Sheigh Crabtree is a journalist and editor with an unparalleled background in SEO and SMO. Most recently she served as the Los Angeles Times' director of news and programming for entertainment online, in addition to overseeing the premier Oscar website,

She oversaw five of the Times' 10 top-performing blogs and launched and edited numerous event blogs and web features. While at, she doubled site traffic month-over-month by devising popular original content and through strategic use of SEO and SMO. In terms of revenue, Sheigh and her team's entertainment sites out-performed sites in competing categories at the Los Angeles Times by 5:1.

Prior to the L.A. Times, Sheigh was new media editor at the Hollywood Reporter, where she penned the popular Cinema Technology column and was awarded the Robert Wise Award for Outstanding Journalism.

Sheigh got her professional start in digital media in Northern California, where she was a technical writer for Pixar Animation Studios and PDI/DreamWorks. During the 2008 presidential election, she served as deputy commissioner on a social media Get Out the Vote effort for the California for Obama campaign.

Sheigh graduated with honors and holds a B.A. in religion and biblical literature from Smith College.

Follow Sheigh on Twitter: @sheigh