Most companies view their customers as their only community. The reality is that every business is surrounded by, at least, NINE separate community groups. Each group has the potential to bring or become customers. In this interactive workshop, [made to order] will share its unique approach to understanding a business's communities: how to identify and connect with them. You'll learn how to identify those nine communities, their needs, and the business promise to them that builds relationships that last. This session will change the way you view your customers and potential customers. It will greatly improve the effectiveness of your social media content and campaigns, customer service, and sales.