Why Your Company Should Partner with WITI

Kara M. Zone

January 08, 2019

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In 2019, the number of women's groups . . . in the year of #metoo movements, and a 100 women firsts (USA Today) in politics, women supporting one another and having male advocates can help.

Harvard Business Review "Don't Underestimate the Power of..." (September 3, 2018)
"How do Women of Color Get to Senior Management..." (August 31, 2018)

"They cultivate influential mentors. Having influential senior leaders—including men as well as women of color—serve as mentors, advisers, and role models provided emerging women managers with the tacit knowledge needed to navigate their company's leadership structure. Mentors also advised on some of the less-talked-about necessities for staying on a desired career path: boosting resilience, coping with difficult emotions, and managing hypervisibility (the experience of feeling constantly observed because of one's difference, or of feeling "on display" as one of the few women of color in your company).
Forbes.com: "Why a Woman's Network? Why Now?" (May 16, 2013)

"Despite this, the progress of women in business has plateaued. And while there has been a renewal of the national discussion on how to break this logjam, if the answer were one-dimensional, the challenge would already have been solved. The answer can be as unique to every woman as her own definition of personal and professional success."
"Six Habits of Successfuly Private Companies" (June 30, 2013)

They keep employees happy.

As SAS Institute's CEO and cofounder, Jim Goodnight once said, "If you treat employees as if they make a difference to the company, they will make a difference." SAS, the analytics software company in the Research Triangle area of North Carolina, achieved its 37th year of record revenue (up 4.2%) in 2012. Why? Something Goodnight and his co founder John Sall hit upon long ago. They take care of people, and not with options. They passed on going public years ago, something unusual as a tech company that competes with IBM and Oracle. Instead, they lavish the benefits: on-site medical care, including psychiatrists, dieticians, and physical therapists; on-site preschool and day care; paternity leave, summer camp, car detailing, nail salons, racquet stringing, dry cleaning, a swimming pool.

They react quickly and adapt.

Many of the biggest private companies are old: 42 of the top 220 are more than a century old. But heritage doesn't mean stale. Founded more than a century ago, Hallmark has continued to stay out in front. In 1932, it signed a licensing agreement with Disney, one of the first such ventures for both companies. It started a line of Spanish language greeting cards in the early 1990s, before Hispanic marketing took off. It diversified smartly into cable TV, embraced the Internet early with e-cards, and introduced some of the first cards with sound chips. Even more recent new product offerings include video greetings and many new recordable storybooks.
Google Search

Marian Croak, (Article "AT&T's Influential Women Series—Marian Croak")

"Marian Croak, AT&T senior vice president applications and infrastructure, believes mentorship is the key."

Kara Zone is a professional writer, editor, and graphic designer. She is the managing editor of WITI.com and enjoys working remotely. She is a critical thinker and builds departmental systems for companies to use when structuring organizational systems.

Opinions expressed by the author are not necessarily those of WITI.

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Founded in 1989, WITI (Women in Technology International) is committed to empowering innovators, inspiring future generations and building inclusive cultures, worldwide. WITI is redefining the way women and men collaborate to drive innovation and business growth and is helping corporate partners create and foster gender inclusive cultures. A leading authority of women in technology and business, WITI has been advocating and recognizing women's contributions in the industry for more than 30 years.

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