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Beyond Brainstorming: Three Steps to Lead Better Idea Discovery Meetings and Enhance Your Im

Marguerite Mcleod-Fleming

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Marguerite Mcleod-Fleming will be hosting the following webinar on January 24, 2019, from 12:00 p.m.–1:00 p.m. PT (3:00 p.m.–4:00 p.m. EST).

Please visit our webinar page to register for the event.


According to the results of recent academic studies, traditional brainstorming meetings not only generate lower quality ideas than other methods, but it prevents the best ideas from surfacing. We have all been in meetings that don't produce ideas to solve the problem at hand. Solving problems and generating new ideas is a critical part of any leader's contribution to their team. In fact, according to Price Waterhouse's CEO report, the skill of "creativity" was rated as the number one most in-demand skill set for employees.

It's time to go past outdated brainstorming techniques and learn new approaches that have been proven to uncover better ideas, especially in team settings.

In this session, you will learn an evidence-based system that has been used to generate breakthrough ideas for thousands of organizations around the world. We will walk through a three-step process to organize better meetings that will produce an immediate shift in how ideas are formed. We will discuss how a systems-based approach to idea generation focuses creativity helping you make counter-intuitive connections that are the basis for great solutions.

Marguerite Mcleod-Fleming is principal of Innovation Culture Group. She works companies, nonprofits, educational institutions, and nonprofit clients to facilitate creative thinking that achieves innovative ideas using our proprietary actionable innovation system.

Her clients range from some of the largest and most respected organizations in North America to smaller mid-market businesses and not-for-profits. Many business leaders partner with Innovation Culture Group to identify growth opportunities and solve complex problems using creative-thinking techniques.

Her work in the area of creative and inventive thinking is driving the conversation of how to create a systematically proven creative process in any organization. Marguerite is a SIT Associate for Canada and is certified to deliver the ISPI (Innovation Strengths Preference Indicator) assessment LEGO® SERIOUS PLAY® engagements.
Marguerite received her MBA from the Schulich School of Business in 2001, where her studies spanned the fields of strategic management and organization development.

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