WITI Women Spotlight - Laurel Mintz
April 05, 2020
Laurel Mintz talks about staying ahead of COVID 19
With a J.D/M.B.A from Rutgers University, Laurel's background has uniquely prepared her to run a successful agency. Inspired by the innovative consulting work she executed early in her career with prestigious brands like Le Bec Fin, Public House Restaurant Group, Bassett Furniture and Julie Hewett Cosmetics, Laurel knew she wanted to play bigger. A decade later, Laurel has created an agency family serving both startups and blue-chip global brands like Facebook, Verizon Digital Media Group, PAW Patrol and Zendesk. Laurel's favorite saying is FIOGID. Figure it out, get it done. And that's exactly what's brought the agency top talent and accolades since 2009.
Laurel sits on the Board of Directors for NFTE (Network for Teaching Leadership), the Women Founders Network, and the UCLA Restaurant Conference. She is a mentor for The Women's Global Leaders Initiative and advises LAVA (Los Angeles Venture Association). Laurel wrote a weekly Inc. Magazine column appropriately entitled "On Brand" for three years. Her published work can be found in Entrepreneur, USA Today, The American Marketing Association and C-Suite Quarterly Magazine. Laurel and the agency have recently won the W3 Silver Award for the PAW Patrol Road Patrol Campaign, the 2017 Patrick Soon-Shiong Innovation Award, the LABJ Women in Business Award, Comerica and LA Lakers' Women's Business Award, amongst others. When she's not wowing clients with amazing creative, you can find Laurel with her husband cuddling their furry kids Miso and Twizzler, or testing out a new recipe in the kitchen with a good glass of wine, of course.
Laurel Mintz, J.D., M.B.A.
CEO | Elevate My Brand, Inc.
Digital Strategy & Events
Opinions expressed by the author are not necessarily those of WITI.
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