Blogging for Search & Data Driven Email

An integrated Strategy for Online Marketing: Blogging for Search & Data Driven Email.

There are two basic aspects of successful relationship marketing - beginning a relationship and maintaining that relationship to the mutual benefit of both the organization and its constituents.

In this session, we will see that search is the critical component to what traditional marketers call acquisition marketing & data driven email is the critical element in building and maintaining that relationship.

Featured Speaker(s)

Chris Baggott has been a leader in database marketing for more than 20 years, Chris was recognized by BtoB Magazine as a "Who's Who in B-To-B" and his blog was voted “Best Online Marketing Blog” by MarketingSherpa readers and “Best of the Web” by Forbes.

A marketing futurist and voice for blogging, search engine optimization and email best practices, Chris has been quoted in such publications as Forbes, Inc., AdWeek, 1to1, CRM, Direct, DM News, Dow Jones Online Retail Report and MarketingSherpa. Chris makes more than 50 appearances a year, speaking on best practices in database and email marketing at such venues as the Harvard Business School Entrepreneurship Conference, Ad:Tech, American Advertising Federation, American Marketing Association, Business Marketing Association, Dreamforce, eMarketing Association and the National Center for Database Marketing.

Chris was the co-founder of ExactTarget and has just launched his latest venture Compendium Blogware that focuses on Organizational Blogging and Search Engine Optimization.

Finally, Chris is author of the new book from Wiley: Email Marketing By The Numbers.

A native of Pittsburgh, Chris now resides near Indianapolis with his wife and 4 children.

Schedule of Events

11:30 - Noon Registration & Networking
Noon Lunch
12:30 - 1:30 Presentation by Chris Barnes & Allen Breiter
1:30 - 2:30 Workshop with Chris Baggott