Join us for an afternoon workshop as widely known author Margaret Heffernan presents an educational and inspiring afternoon!
U.K. based, Margaret is in the U.S. on her speaking tour to speak on the topic of her new book, "How She Does It: How and Why Women Owned Businesses are So Successful." This special event workshop is not to be missed!
Women's businesses are exploding: there are more every day and they are increasingly successful. Margaret has spent years studying them to learn what makes them thrive.
Discussion points in the seminar include:
U.K. Based, Margaret Heffernan, is in the US on her speaking tour to speak on the topic of her recently published book, ....
Women’s businesses are exploding: more women-owned businesses are established every day....and they continue to be successful.
+ how to get started
+ how to think about the market
+ how to build and retain great teams
+ the value of culture
+the perfect solution to eliminating the “glass ceiling”
Additionally, Borders Bookstore will be setting up and hosting a booksigning to follow immediately after the workshop, so that all attendees may obtain an autographed copy of the book.
We hope to see you there!
Featured Speaker(s)
Margaret Heffernan Bio:
Margaret was born in Texas, raised in Holland and educated at Cambridge University. She worked in BBC Radio for five years where she wrote, directed, produced and commissioned dozens of documentaries and dramas. As a television producer, she made documentary films for Timewatch, Arena, and Newsnight. She was one of the producers of Out of the Doll's House, the prize-winning documentary series about the history of women in the twentieth century. She designed and executive produced a thirteen part series on The French Revolution for the BBC and A&E. The series featured, among others, Alan Rickman, Alfred Molina, Janet Suzman, Simon Callow and Jim Broadbent and introduced both historian Simon Schama and playwright Peter Barnes to British television. She also produced music videos with Virgin Records and the London Chamber Orchestra to raise attention and funds for Unicef's Lebanese fund.
Leaving the BBC, she ran the trade association IPPA, which represented the interests of independent film and television producers and was once described by the Financial Times as "the most formidable lobbying organization in England." In 1994, she returned to the United States where she worked on public affair campaigns in Massachusetts and with software companies trying to break into multimedia. She developed interactive multimedia products with Peter Lynch, Tom Peters, Standard & Poors and The Learning Company. She then joined CMGI where she ran, bought and sold leading Internet businesses, serving as Chief Executive Officer for InfoMation Corporation, ZineZone Corporation and iCAST Corporation. She was named one of the Internet's Top 100 by Silicon Alley Reporter in 1999, one of the Top 25 by Streaming Media magazine and one of the Top 100 Media Executives by The Hollywood Reporter. Her "Tear Down the Wall" campaign against AOL won the 2001 Silver SABRE award for public relations.
In 2004, Margaret published THE NAKED TRUTH: A Working Woman's Manifesto about Business and What Really Matters (Jossey-Bass) and in 2007 she brought out HOW SHE DOES IT: How Female Entrepreneurs are Changing the Rules for Business Success. She is Visiting Professor of Entrepreneurship at Simmons College in Boston, she sits on the Council of the Royal Academy of Dramatic Art and she continues to work with businesses, write for magazines, in both the United States and United Kingdom. She is married with two children.
