Lisa Campbell is chief marketing officer at Autodesk, where she is responsible for business, industry, and marketing strategy for the company. She is also responsible for driving brand affinity and loyalty among the current and next generation of Autodesk customers. Lisa has 25 years of software industry leadership experience with extensive knowledge in business and industry strategy in manufacturing, construction and infrastructure, digital go-to-market strategy, building brands, and business development. At both Fortune 500 companies and startups, Lisa has successfully partnered with leadership teams to transform brands and launch new products and business models in the marketplace.