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WITI's 20th Anniversary Summit: World Cafe and Social Media Cafe - Innovation, Collaboration, Reinvention
Summit Overview

Summit Overview
In Today's World, it will be the Innovators, Collaborators, and Reinventors who will Inspire and Lead their Organizations... Details!

Media & Downloads

Media & Downloads
Conference Attendees and WITI Members can Access Exclusive PDF's, Powerpoints, Audio and Podcasts as well as Event Photos and Videos of Hall of Famers!

Event Schedule

Event Schedule
Phenomenal Keynotes, Renowned Speakers, Networking Opportunities and More... Details!

Speakers & Sessions

Speakers & Keynotes
WITI's 20th Anniversary Summit will Feature Inspirational Speakers, Innovative Keynotes and Much More... Details!

WITI Hall of Fame

WITI Hall of Fame Awards
Four Leaders in Science and Technology will be Honored at WITI's Hall of Fame Awards Dinner... Watch Videos of Previous Inductees!

Sponsors & Exhibitors

Sponsors & Exhibitors
WITI would Like to Thank All of our 20th Anniversary Sponsors and Exhibitors... Details!

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>   Speaker Opportunities

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Program Overview

Keynotes & Featured Speakers

Charlene Li, Founder, Altimeter Group
June 16, 9:40 am - 10:30 am

"Groundswell: The Future of Social Networks"
Join Charlene Li, the co-author of "Groundswell" as she lays out how social technologies will change in the future -- and what you need to do to prepare for it, both professionally and personally.

Keynote Lunch
Sandy Carter, CEO | CMO | Ecosystems | Business Development Information Technology, Silicon Blitz
Maggie Fox, Founder and CEO, Social Media Group
June 15, 12:00 pm - 1:30 pm

Chew on this: Social Media for Businesses Large and Small-- A discussion and debate over lunch about the reapplication of personal media for Business to Business and Business To Consumer Success.

Reinvention as an Economic Necessity
Nilofer Merchant, Entrepreneur, CEO & Chief Strategist, Rubicon Consulting
June 16, 8:30 am - 9:30 am

Personal and Business Reinvention is not about singing kumbaya but about making the tough choices about who you are, where you aim to go and the clarity of purpose to get there. The talk is about how to drive reinvention for firms, and the parallel for doing for self.

Schedule Event

Social Media Café - hands on workshop
Charlene Li, Founder, Altimeter Group
June 16, 11:00 am - 12:00 pm

Social Media Cafe titled: "Widgets, RSS, Wikis, Blogging – What are they and why your company should care?".
Take a hands-on drive through some social technologies and understand how they work -- or don't work -- together to create a cohesive experience for your customers and employees. The session will use case studies to demonstrate how a company does this, and we'll then dive in and use the following tools: blogs (Typepad), RSS (Feedburner), Widgets (Twitter and Amazon badges, and wikis (Wetpaint).

Social Media Café - hands on workshop (bring your laptop)
Miiko Mentz, Senior Director of New Media & PR, FutureWorks
June 15, 3:45 pm - 5:00 pm

Marketing & PR with Social Media: Learn how to incorporate social media tools into your PR initiatives.

Using social media tools for PR is all about engaging in conversations and building awareness and community, so this session will be a conversational workshop that will encompass real-world situations, examples and exercises. It will be geared toward those who may be sitting on the sidelines wanting to jump into the social media fray but aren't sure how to start and/or are concerned about navigating the waters and balancing between personal and professional, as well as sharing vs. self-promotion.

Participants will learn:
* The importance and power of online conversations and why they need to be part of them
* What social media tools to use to grow their personal brand while being a voice of influence to drive conversations around PR launches and campaigns
* How to create a social media release
* Best practices in blogger relations
* How to monitor online conversations and know when and how to respond

The World Cafe
Anne Adams, Ph.D., President, ACS
June 15, 8:00 am - 11:00 am

The World Café is the ideal structure to achieve concrete deliverables as we develop and expand our ability to innovate, collaborate and reinvent. It will provide us an ideal framework for making magic happen - one which we believe could not be more appropriate for WITI's 20th anniversary celebration - after all, the idea of creating transformation and innovation by bringing together women from different parts of the world, with different perspectives, experiences, backgrounds, speaks to the heart and soul of why WITI was founded and why WITI continues to lead the global market for women.

In today's world, it will be the innovators, collaborators, and reinventors who will inspire and lead their organizations to victory, surpassing all expectations, regardless of the challenges faced - this applies equally to solo entrepreneurs, multi-national companies and everything in between.

Special Events

Conference Wrap Up
June 16, 3:30 pm - 4:30 pm

Leaders from the World Cafe and Social Cafe come together with all the attendees, for sharing insights, perspectives, questions, success stories.

WITI Summit Speakers, Panelists and Moderators

Discovering a Path to Business & Life Success Without Compromise
Betty LaMarr, Chairwoman 2012 WITI NextGen Summit, Executive Coach, Nadisa Associates
June 14, 2:30 pm - 4:30 pm

"Your attitude determines your altitude" - Reap the rewards of moving beyond your head to the heart of the matter in this 2.0 world of technology and innovation. There is nothing that highlights our values like change. Understanding our values is a key part of understanding what really matters.

This Workshop supports participants to:
* Integrate your personal and professional goals and learn to manage the tension between work and personal life
* Understand why you are demanding the right organization for you and your talents
* See why it is important to you to have flexibility in your work schedule
* Recognize how values create the basis for your business and personal decisions
* Understand the mantra, 'your attitude determines your altitude.'

Special Events

Founder's Reception
Carolyn Leighton, Founder/Chairwoman, WITI
June 14, 5:30 pm - 8:00 pm

This is a wonderful opportunity to meet Carolyn Leighton, WITI Founder, and start building relationships with many of the women who will be attending the conference in a relaxed, informal setting.

WITI Summit Speakers, Panelists and Moderators

Social Media Café - hands on workshop
Lorrie Thomas Ross, M.A., CEO, Web Marketing Therapy, Inc.
June 16, 2:00 pm - 3:00 pm

Whether it's blogs, Facebook, LinkedIn or Twitter, social platforms are doing more than driving buzz; they are driving purchasing decisions. 90% of people start with a search engine to find products, services or information. Social media is a search engine optimization magnet if used strategically.

Journalists are also flocking to search engines and participating in social media to tap experts for quotes and resources. Today, the value for businesses to leverage social media channels “multi-tasks” as a credibility, visibility and sell-ability tool! As social media grows, the power to shape consumer conversations and amplify word-of-mouth chatter will grow. There is no better time than now to build your foundation for life-long success. You will walk away from the Social Media for SEO and Media Exposure session with a breadth and depth of social media best practices as a low-cost marketing tool and understand now to use these popular platforms will help you gain a competitive edge for search engine optimization (SEO), media awareness and publicity generation.

The Social Media for SEO and Media Awareness Session will Teach You How To:
•Build a powerful voice in this "influence economy," where anyone with an opinion can affect great change
•Use low cost/no costs social media tools to boost SEO and attract media attention
•Blog with success secrets to support your SEO and PR efforts
•Understand how tools like Twitter, Facebook and Blogs can “multi – task” together for maximum SEO and Media Attention
•Learn techy-how to’s to have social media work for you in your sleep

Social Media Café - hands on workshop
Shira Lazar, Founder, Shira Lazar Productions, Inc.
June 16, 11:00 am - 12:00 pm

Building Online Social Networks

Social Media Café - hands on workshop
Joey Tamer, Consultant, Expert, JoeyTamer.com
June 16, 11:00 am - 12:00 pm

Driving Revenue through Social Media

Facebook, Twitter, MySpace, YouTube, Linkedin, blogs and iPhone Aps: these are the 21st Century communications networks. Do not be left behind using old forms or your competitors will win.

This session will focus on the business uses for these sites & tools, their strengths, and the best strategies to integrate the use of all of them to drive new opportunities, new awareness and new revenue to your business, even if your brand is you.

Social Media Café - hands on workshop
Jori Clarke, CEO, SpectraCom
June 16, 2:00 pm - 3:00 pm

Virtual worlds - how will they radically change the way we connect with each other to share, smile, shop, simulate work & solve life issues, keep our kids safe and shrink the real world? This session will take you into the Idea Seeker Universe and provide you a unique opportunity to "Make a World" by giving your input on how we can use the virtual world to help women make the real world a better place.

Over the past 15 years we've watched the younger generation lead adults in the use of technology - first in message boards and online chat, next in information sourcing for shopping, then in games and now in social networking (Facebook, My Space, Twitter etc.) and place based communications (podcasts, SMS, etc). So why are they now flocking to virtual worlds? And what do we adults need to do to learn about this technology to become part of the discovery and definition process instead of only inheriting the outcomes?

Join this session for a unique hands-on opportunity to understand what the basics are of a virtual world and to understand how this technology is bringing together all the different aspects of digital learning, socializing, problem/solution simulating and multi-media information sharing in a group setting. Make your first "mini-me" online avatar, design your online Serenity Room (TM), understand group video viewing and collaboration and share your thoughts about what you would like to see in a virtual world made for grown-ups.

Social Media Café - hands on workshop
Marjorie Kase, Co-Founder, MarKyr Media
June 16, 2:00 pm - 3:00 pm

A step-by-step tutorial on building a Facebook page for your business, plus social media time management.

LinkedIn is great for networking, but what about promoting your business and your product? See why Facebook is the future of online marketing for small businesses and big brands alike. In this step-by-step tutorial we will cover all aspects of building a Facebook page for your business and how to use it to market your product effectively without costing you a dime. We'll also be discussing social media time management - how to streamline your posting process so that you can focus on your business and not on constantly updating your social profiles and accounts.

Social Media Café - hands on workshop (bring your laptop)
Sandy Carter, CEO | CMO | Ecosystems | Business Development Information Technology, Silicon Blitz
June 15, 2:15 pm - 3:30 pm

Social Media 101

Social Media Café - hands on workshop (bring your laptop)
Maggie Fox, Founder and CEO, Social Media Group
June 15, 2:15 pm - 3:30 pm

How to Develop a Social Media Strategy: workshop

You've been hearing about the "why" for two years. Now it's time to dig deep into the "how". In this practical, hands-on workshop, leading social media practitioner Maggie Fox, CEO of Social Media Group, which is one of the world's largest independent agencies helping organizations navigate the new socially-engaged web, will take you through the process you need to follow in order to develop a sensible, aligned social media strategy. In this three hour session (?) you will learn:

1. The four key stages you need to move through in order to develop an aligned and successful plan.
2. How to get buy-in within your organization
3. The importance of effective internal communication as you execute
4. The role of education in sustaining social media efforts within your organization
5. Maturing a social media plan: what to plan for and think about in Year 2

Participants will leave with:

1. A practical step-by-step guide to developing a social media strategy within their organization
2. Insight into how large global organizations have successfully implemented social media tactics and strategies - as well as some of the lessons learned and pitfalls to avoid
3. The latest statistics, research and demographic information about social media adoption by the enterprise

Social Media Cafe - hands on workshop (bring your laptop)
Sandy Carter, CEO | CMO | Ecosystems | Business Development Information Technology, Silicon Blitz
June 15, 3:45 pm - 5:00 pm

Twitter & LinkedIn

Social Media Café - hands on workshop (bring your laptop)
Feather Hickox, Director, Web Channel, FICO
Nilofer Merchant, Entrepreneur, CEO & Chief Strategist, Rubicon Consulting
Neerja Raman, Senior Research Fellow, Stanford University & Advisor, Committee for Cyber-, Infrastructure, National Science Foundation, USA
Lorrie Thomas Ross, M.A., CEO, Web Marketing Therapy, Inc.
June 15, 3:45 pm - 5:00 pm

Championing Social Media For Your Company and Your Clients

Special Events

Taste of Technology Reception
June 15, 5:00 pm - 6:30 pm

This event is always a huge hit, and well attended event. This is a GREAT networking opportunity. Sponsored by Geico

WITI's 20th Anniversary Evening Party
June 16, 5:00 pm - 7:30 pm

Hall of Fame Reception

Hall of Fame Awards Dinner
June 15, 6:30 pm - 8:30 pm

Every woman and man involved in technology should attend this event to honor and demonstrate appreciation for these extraordinary women who are role models for the next generation of girls and boys.

And more to be announced soon!

Session program subject to change