How To Navigate the New Social Relationship Era

How are you creating your personal and professional brand with social media? Did you know you are already doing it? No matter what your position is, what title you carry, you are in the business of brand building. Now that we live in the social age (whether you are ready to admit it or not), you have new tools to define and set yourself apart, build a strong support network, and positively change the way you work and live.

Join us and learn how you can leverage social media to build a strong personal brand, while boosting your professional expertise. Learn how social media has redefined and transformed how we communicate, collaborate and influence.

Featured Speaker(s)

Lora Kratchounova, Principal of Scratch Marketing + Media, and her firm, a social marketing agency, help technology and consumer brands embrace and navigate the new social relationship era. Lora has worked with technology companies such as Awareness, Amdocs, Scribe, NaviNet, Zeo, online communities including Currensee, Fashion Playtes and OurStage, and global brands such as American Express, Shell Oil, and Fairmont Hotels. Lora is the Vice Chairman of the MIT Enterprise Forum of Cambridge Board and Advisory Board member of WITI Boston.

Schedule of Events

6:00-6:30 pm - Networking
6:30-6:45 pm - WITI Boston Opening Remarks
6:45-7:45 pm - Social Media with Lora Kratchounova
7:45-8:00 pm - Socialize, Stay or Stray

Meeting Notes

EMC will provide appetizers and beverages.